Strategic Sales Enablement Manager

Cengage Group; Boise (ID); Remote; USD 78,000 - 93,000; Full time

Job summary

Cengage Group is seeking a Sales Enablement Manager to translate product and go-to-market strategy into seller-ready knowledge and skills across our portfolio. You will partner with Product, Product Marketing, Marketing, Sales Leadership, and Learning & Development to build readiness, certifications, resources, and practice that strengthen product demonstrations and value storytelling for customers.

The role requires 5+ years in enablement or related roles, strong facilitation, cross-functional

Qualifications

• Bachelor's degree in Business, Marketing, Communications, Education, or a related field.
• 5+ years of experience in Sales Enablement, Product Enablement, Sales Training, Product Marketing, Sales, or a related commercial role.
• Demonstrated ability to translate complex product capabilities and strategic priorities into practical, seller-focused learning and enablement programs.
• Experience developing and delivering training programs that build seller knowledge, skills, and confidence.
• Strong facilitation, presentation, and communication skills, with the ability to make complex concepts clear and actionable.
• Strong cross-functional collaboration skills and experience partnering with Product, Marketing, Sales, and Learning & Development teams.
• Strong project management skills with the ability to manage multiple priorities, stakeholders, and deliverables.
• Experience with sales enablement and learning technologies. Highspot experience is a plus.

Responsibilities

• Translate product and go-to-market strategy into sales capability by partnering with Product Owners/Managers (POMs), Marketing, and Sales to turn product priorities, launches, and evolving capabilities into the knowledge and skills sellers need to succeed.
• Build product and solution confidence through enablement programs, training, and resources that help sellers connect product capabilities to customer needs and business value.
• Strengthen positioning and value storytelling by equipping sellers to clearly articulate differentiated value and effectively position Cengage products and solutions.
• Increase seller proficiency in CLP and product demonstrations through targeted training, resources, practice, and reinforcement.
• Partner with Sales Leaders and frontline managers to identify skill and knowledge gaps and translate them into targeted enablement and coaching priorities.
• Develop coaching frameworks, resources, and practice opportunities that help managers reinforce product knowledge, positioning, value storytelling, and demonstration skills.
• Support ongoing seller development through workshops, role-plays, call reviews, field observations, and other applied learning experiences.
• Reinforce enablement beyond formal training by embedding coaching and practice into the seller experience.

Skills

Sales Enablement

Cross-functional Collaboration

Project Management

Facilitation & Presentation

Communication Skills

Learning Technologies

Education

Bachelor's degree

Tools

Highspot

Salesforce

Job description

Cengage Group is seeking a Sales Enablement Manager to translate product and go-to-market strategy into seller-ready knowledge and skills across our portfolio. You will partner with Product, Product Marketing, Marketing, Sales Leadership, and Learning & Development to build readiness, certifications, resources, and practice that strengthen product demonstrations and value storytelling for customers.

The role requires 5+ years in enablement or related roles, strong facilitation, cross-functional