Strategic Sales Director, Public Affairs & Programmatic

IQM Corporation

Tacoma (WA)

Hybrid

USD 120,000 - 130,000

Full time

5 days ago

Be an early applicant

Application generator

Get a reply from this employer — a resume and cover letter tailored to exactly what they’re hiring for.

Get past ATS filters

Benefits offered by this job

100% Employer-Paid Healthcare

Health plan options

401(k) with 3% match

Wellness resources

Job summary

IQM, a leading AI-driven media buying platform, is seeking a Sales Director, Public Affairs to own a personal book of business and drive both net new and expansion revenue with public affairs firms, trade associations, and corporate government relations teams.

You will lead the full sales cycle from prospecting to close, collaborate with Ad Operations and Customer Success, and articulate IQM’s capabilities across DSP and DMP to deliver issue-based audience strategies while navigating bipartisan

Qualifications

4 to 6+ years of experience in ad tech, digital media sales, or programmatic platforms, with strong understanding of data driven campaign execution.
4 to 8+ years of experience in public affairs, issue advocacy, corporate government relations, or campaign consulting, with deep familiarity across the full advocacy lifecycle.
Proven ability to meet or exceed seven figure sales quotas in competitive public affairs or advocacy advertising environments.
Strong understanding of DSPs, DMPs, stakeholder audience data, issue-based targeting, and measurement within public affairs media.
Comfortable navigating bipartisan and multi-stakeholder environments and building long term trust with senior decision makers.
Highly organized, strategic, and motivated by owning outcomes in fast-paced advocacy and policy environments.
An established network across public affairs firms, trade associations, corporate GR teams, lobbying organizations, and 501(c)(4) advocacy groups.
Experience selling programmatic, CTV, and data driven media solutions to public affairs and issue advocacy clients.
Strong working knowledge of lobbying disclosure requirements, 501(c)(3)/(c)(4) compliance, and privacy regulations as they apply to issue advocacy.
Experience using HubSpot, Excel, LinkedIn Sales Navigator, and public affairs research tools.
Willingness to travel for client meetings, industry conferences, and advocacy events throughout the year.

Responsibilities

Identify, pursue, and close direct sales opportunities with public affairs firms, trade associations, corporate government affairs teams, and issue advocacy organizations. Own the full sales cycle from prospecting through close, ensuring strong deal flow and accurate forecasting.
Develop strategic account plans to expand IQM’s footprint across the public affairs and issue advocacy ecosystem. Drive renewals and incremental spend through consultative selling and long term relationship building.
Serve as a trusted advisor by aligning IQM’s data, platform, and audience capabilities with issue campaign objectives. Guide clients on stakeholder audience targeting, legislative district precision, and compliant programmatic execution across year-round advocacy efforts.
Partner closely with Ad Operations, Customer Success, and Marketing teams to support onboarding, campaign execution, post campaign analysis, and client enablement.
Gather client insights and competitive intelligence to inform product development and strategic roadmaps. Stay current on public affairs data partnerships, programmatic trends, and regulatory developments affecting issue advocacy and corporate communications.
Maintain accurate deal records, activity tracking, and forecasts in HubSpot. Contribute to pipeline reviews and share best practices across the Political and Advocacy Sales team.