Director, Media OS Activation & AI-Powered Marketing

IQVIA LLC

Northern (KY)

Hybrid

USD 121,000 - 338,000

Full time

14 days+

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Job summary

IQVIA Digital is seeking a Director of Product – Media OS to shape the vision, strategy, and roadmap for a leading health care marketing platform. You will drive AI-powered audience activation, cross-channel orchestration, and data-driven decisioning at scale, partnering with Sales, Marketing, and Client Success to deliver measurable business impact.

The role requires deep AdTech/MarTech experience, enterprise platform leadership, and a track record of delivering customer-focused,

Qualifications

Bachelor’s degree in Business, Marketing, Computer Science, Engineering, or a related field.
Deep expertise in programmatic advertising ecosystems and DSPs, identity resolution, data platforms, and omnichannel marketing strategies.
Experience leading large-scale cross-functional product teams and translating vision into measurable business outcomes.

Responsibilities

Lead the activation portion of the Media OS product and manage integrations with activation partners.
Own end-to-end product roadmap across audience development, segmentation, and direct-to-consumer workflows.
Drive AI-powered optimization, automated decisioning, and real-time analytics within the platform.
Lead platform and ecosystem partnerships across programmatic, social, CTV, email, and endemic media environments.
Collaborate with Sales, Marketing, Client Success, Engineering, Data Science, and Design to align priorities and drive growth.