Strategic RGM Leader for Dixie Growth

Georgia-Pacific; Atlanta (GA); On-site; USD 140,000 - 190,000; Full time

Job summary

Georgia-Pacific invites an experienced Leader, Strategic Revenue Growth Management (RGM) to join our Dixie brand team in Atlanta, GA. This role develops consumer-led RGM strategy and partners with finance, sales, and category teams to embed RGM into brand plans and drive profitable growth.

You will lead analysis to identify high-value opportunities, translate insights into actionable targets, and coach teams to build RGM capability, strengthening our overall commercial strategy across channels.

Qualifications

• Develop multi-year, consumer-led RGM strategy and roadmap.
• Identify and prioritize high-value RGM opportunities across levers.
• Create pricing and price-pack recommendations based on elasticity and willingness-to-pay.
• Collaborate with finance, sales, and category teams to activate with customers.
• Frame strategic questions using rigorous analysis to drive growth.
• Drive retailer economics, consumer behavior, and channel growth opportunities.
• Align leadership teams to accelerate adoption of RGM recommendations.
• Coach teams to build RGM capability across the organization.

Responsibilities

• Own development of a multi-year, consumer-led RGM strategy for Dixie including pricing, promotion, mix, and channel architecture.
• Lead prioritization of growth opportunities across RGM levers to drive Dixie and category expansion.
• Develop pricing strategies grounded in elasticity and willingness-to-pay; translate to targets.
• Partner with brand, finance, and sales to integrate RGM into customer plans and activations.
• Frame strategic questions with data-driven analyses to uncover growth drivers and price thresholds.
• Create strategies across mass, club, dollar, grocery, and eCommerce channels.
• Drive alignment across Sales, Brand, Finance, Category Management and Leadership Teams.
• Shape portfolio strategy with innovation and brand teams; build RGM capability across the org.

Skills

Pricing strategy

Trade marketing

Analytics

Strategic storytelling

Education

MBA or related master’s in business/economics/analytics

Tools

Circana

Nielsen

Trade promotion tools

Job description

Georgia-Pacific invites an experienced Leader, Strategic Revenue Growth Management (RGM) to join our Dixie brand team in Atlanta, GA. This role develops consumer-led RGM strategy and partners with finance, sales, and category teams to embed RGM into brand plans and drive profitable growth.

You will lead analysis to identify high-value opportunities, translate insights into actionable targets, and coach teams to build RGM capability, strengthening our overall commercial strategy across channels.