Strategic Resort Sales & Marketing Director

UNIVERSITY OF VIRGINIA HOST PROPERTIES INC; Charlottesville (VA); On-site; USD 130,000 - 210,000; Full time

Job summary

UNIVERSITY OF VIRGINIA HOST PROPERTIES INC is seeking a Director of Sales & Marketing to lead all resort sales, marketing and revenue initiatives across lodging, golf, spa, recreation, tennis and F&B. You will drive strategy, build key client relationships, and align teams to deliver consistent brand experience.

The DOSM will partner with Revenue Management, Banquets, Reservations and Operations to maximize revenue, profitability and guest satisfaction, while guiding the budget and annual plan.

Qualifications

• Bachelor’s degree in hospitality management, Business Administration, Marketing, or a related field preferred.
• Significant progressive experience in hospitality sales and marketing leadership, preferably within a full-service resort, luxury hotel, or destination property.
• Demonstrated success developing and executing strategic sales plans and achieving revenue and profitability goals.
• Experience leading group sales, catering sales, conference services, and integrated marketing functions.

Responsibilities

• Develop and execute sales strategies to drive revenue growth across lodging, golf, spa, recreation, tennis, food and beverage, group business, and resort events.
• Lead, coach, and develop the sales and conference services teams, establishing performance goals, action plans, and accountability for results.
• Partner with the Revenue Manager to develop pricing strategies, forecasts, sales pacing, and targeted initiatives to maximize revenue and profitability across all business segments.
• Oversee integrated marketing and communications initiatives, including digital marketing, social media, email, SEO, public relations, and promotional campaigns to strengthen brand awareness and drive demand.
• Develop and manage the annual sales and marketing budget, monitor departmental expenses, and evaluate the effectiveness and return on investment of sales and marketing initiatives.
• Build and maintain relationships with key accounts, industry partners, tourism organizations, and local business associations to generate new business and strengthen the Resort’s market position.
• Work closely with Resort leadership, Revenue Management, Banquets, Reservations, and Operations to align business strategies, enhance the guest experience, and maximize overall performance.
• Monitor market trends, competitor activity, and sales performance to identify growth opportunities, address need periods, and adjust strategies to achieve business objectives.
• Oversee key industry partnerships, public relations efforts, and external agency relationships to increase visibility, expand market reach, and support the Resort’s strategic goals.

Skills

Strategic leadership

Hospitality sales

Marketing leadership

Budget management

Negotiation

Communication

Education

Bachelor’s degree in hospitality management

Tools

CRM platforms

Digital marketing analytics tools

Job description

UNIVERSITY OF VIRGINIA HOST PROPERTIES INC is seeking a Director of Sales & Marketing to lead all resort sales, marketing and revenue initiatives across lodging, golf, spa, recreation, tennis and F&B. You will drive strategy, build key client relationships, and align teams to deliver consistent brand experience.

The DOSM will partner with Revenue Management, Banquets, Reservations and Operations to maximize revenue, profitability and guest satisfaction, while guiding the budget and annual plan.