Strategic Pursuit Director – Growth & Win Strategy

Benesch; Lincoln (NE); Hybrid; USD 125,000 - 166,000; Full time

Benefits offered by this job

Career growth with leadership training

Up to 9% retirement contribution

Flexible schedules

Generous paid time off and parental le

Mentorship and hands-on experience

Job summary

Benesch in Lincoln, Nebraska seeks a Marketing Pursuit Director to lead our strategic approach to priority pursuits across markets and service lines. This high-impact role partners with firm leaders, seller/doers, project leaders, and technical teams to develop differentiated pursuit strategies and winning client positioning.

The ideal candidate will guide capture planning, translate client insights into win strategies, and coach teams on persuasive messaging and interview performance.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 12+ years of progressive experience in professional services marketing, pursuit management, business development, proposal strategy, or related field.
• Demonstrated experience leading complex, high-value pursuits from strategy and pre-positioning through proposal development and interview.

Responsibilities

• Lead strategic pursuit planning for priority opportunities across Benesch’s markets and service lines.
• Facilitate pursuit strategy workshops, kickoff meetings, and strategic reviews to align teams around client priorities and pursuit objectives.
• Develop and direct messaging strategies for major proposals, qualifications, interviews, and other client-facing opportunities.
• Guide capture planning and pre-positioning activities in collaboration with project leaders, seller/doers, and technical teams.
• Help pursuit teams identify client priorities, win themes, differentiators, competitive positioning, and value propositions.
• Gather, analyze, and synthesize client, competitor, market, and procurement intelligence to inform pursuit strategies and decisions.
• Translate client and competitive intelligence into actionable strategies throughout the pursuit lifecycle.
• Partner with leadership and business development teams to align pursuit strategies with client needs, market trends, and Benesch’s growth objectives.
• Coach technical staff, project leaders, and marketing teams on persuasive communication, storytelling, presentation strategy, and client-focused messaging.
• Partner with proposal managers and coordinators across the company to elevate strategic content, proposal quality, and overall pursuit effectiveness.
• Lead interview strategy development and presentation coaching for shortlisted pursuits.
• Establish and advance best practices for pursuit planning, messaging development, strategic reviews, and pursuit execution.
• Lead Benesch’s Good, Better, Best proposal quality program and conduct proposal quality audits to ensure high-quality, differentiated deliverables.
• Ensure proposal narratives clearly communicate client understanding, value, qualifications, differentiators, and why Benesch is the right partner.
• Analyze pursuit outcomes, including wins and losses, to identify trends, lessons learned, and opportunities to improve future pursuits.
• Lead and develop market research and grant writing capabilities, identifying opportunities to strengthen these functions across the firm.
• Conduct marketing and pursuit strategy workshops and training for technical staff, project leaders, and marketing professionals.
• Share institutional knowledge, market intelligence, and pursuit insights across the firm to strengthen overall pursuit readiness.
• Collaborate with leadership to improve strategic targeting, opportunity evaluation, and pursuit selection.
• Mentor and develop marketing professionals, helping build strategic thinking, pursuit leadership, and client-focused communication skills.
• Contribute to broader marketing and business development planning initiatives that support Benesch’s growth and market position.

Skills

Strategic thinking

Leadership

Pursuit management

Proposal strategy

Client positioning

Facilitation

Communication

Market research

Mentoring

Relationship building

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Job description

Benesch in Lincoln, Nebraska seeks a Marketing Pursuit Director to lead our strategic approach to priority pursuits across markets and service lines. This high-impact role partners with firm leaders, seller/doers, project leaders, and technical teams to develop differentiated pursuit strategies and winning client positioning.

The ideal candidate will guide capture planning, translate client insights into win strategies, and coach teams on persuasive messaging and interview performance.