Strategic Proposals & Content Marketing Lead

Mortenson Construction; Charlotte (NC); On-site; USD 92,000 - 139,000; Full time

Benefits offered by this job

Medical plans and prescription drug

Dental plan

401k match

PTO & holidays

Life and disability insurance

Mental health tools

Tuition reimbursement

Adoption assistance

Gym discount

Job summary

Mortenson Construction is seeking a Marketing Manager to lead our marketing efforts, craft content, and drive proposals and campaigns. The role emphasizes storytelling and collaboration with leadership, construction teams, and business development to create compelling responses to RFPs and promotional materials.

You will oversee the editorial process, manage the proposal library, and coordinate with marketing and operations to meet deadlines and budgets.

Qualifications

• Bachelor's degree in Communications, Marketing, or Journalism is strongly preferred.
• Strong understanding of customer buying patterns and marketing approaches.
• Minimum 7 years of proposal development, content writing, and/or marketing management experience.
• Detail-oriented with exceptional writing and communication skills.
• Ability to translate information from cross-functional teams into client-ready language.
• Excellent verbal skills to interact with clients and senior management.
• Proven ability to meet deadlines and manage workload.
• Scheduling and workflow monitoring experience is highly desired.
• Team player with a positive attitude.
• Proficiency in Word, Excel, PowerPoint, and InDesign.

Responsibilities

• Oversee the proposal and content creation processes, including scheduling and final deliverables.
• Collaborate with leadership to manage 2-3 deadline-driven proposals simultaneously.
• Coordinate between business development, marketing resources, and operations for timely proposals.
• Balance workloads of marketing coordinators to meet group objectives.
• Identify and resolve process issues affecting timeliness and quality.
• Supervise creation of proposals, presentations, and marketing materials to gain a competitive edge.
• Oversee third-party PR and communications consultants.
• Manage social media accounts and coordinate with corporate Strategic Marketing.
• Own content management and organize proposal resources.
• Facilitate meetings to develop proposals and graphics with stakeholders.
• Manage change control processes.
• Ensure proposals use defined documentation methods and tools.
• Act as principal editor on all proposals.
• Develop a structured review process for proposal efforts.
• Monitor timelines and budgets to ensure deadlines are met.
• Create and maintain a proposal library and templates.
• Guide marketing team in strategy and content development.
• Apply targeted marketing and sales principles to customize solutions.
• Participate in overall marketing strategy development.
• Create marketing content with business development for targeted customers ahead of RFPs.
• Collaborate with market research to track trends.
• Map customer decision paths and personas for key segments.
• Lead content marketing to nurture leads through the buying journey.
• Measure results and drive continuous improvement.

Skills

Proposal development

Content writing

Marketing management

Communication

Writing/editing

Education

Bachelor's degree in Communications/Marketing/Journalism

Tools

Word

Excel

PowerPoint

InDesign

Job description

Mortenson Construction is seeking a Marketing Manager to lead our marketing efforts, craft content, and drive proposals and campaigns. The role emphasizes storytelling and collaboration with leadership, construction teams, and business development to create compelling responses to RFPs and promotional materials.

You will oversee the editorial process, manage the proposal library, and coordinate with marketing and operations to meet deadlines and budgets.