Proposal Marketing Lead: Content & Strategy

Mortenson; Charlotte (NC); On-site; USD 92,000 - 139,000; Full time

Benefits offered by this job

Medical plan

Dental plan

401k with employer match

Paid time off

Life/AD&D insurance

Mental health resources

Tuition reimbursement

Adoption assistance

Gym membership discount

Job summary

Mortenson is seeking a Marketing Manager to guide the group’s marketing efforts, lead content creation, and craft compelling responses to RFPs. You will collaborate with leadership, construction teams, and business development to tell project outcomes and publish team member spotlights to enhance our brand.

The role emphasizes strong writing, storytelling, and oversight of the entire proposal process, with a focus on delivering high-quality marketing materials and proposals on time and within

Qualifications

• Strong proposal development and content writing experience
• Ability to translate complex information into client-focused language
• Proven track record of managing marketing content for proposals

Responsibilities

• Provide oversight of the entire proposal and content creation processes, including scheduling, assigning resources, collaborating with subject matter experts, monitoring workflow, and approving final deliverables
• Collaborate with group and project leadership to manage 2-3 deadline-driven proposals simultaneously
• Facilitate interaction between business development, marketing resources, and operations executives to ensure timely and quality proposal preparation
• Balance workloads of marketing coordinators to meet group objectives
• Identify and resolve process issues affecting task completion, escalating as necessary
• Supervise the creation and production of effective proposals, presentations, and marketing materials to gain a competitive advantage
• Oversee third-party public relations and communications consultants
• Manage operating group social media accounts and coordinate with the corporate Strategic Marketing team
• Assume ownership of content management
• Facilitate meetings with marketing coordinators, business development, design phase managers, construction executives, and operations leaders to develop proposals and graphics
• Manage the change control process
• Ensure proposals use defined documentation methods, processes, and tools that meet high-quality standards
• Act as the principal editor on all proposals
• Develop and implement a structured review process for all proposal efforts
• Monitor project timelines to ensure proposals meet deadlines and stay within budget
• Create and maintain a proposal library for historical reference, including electronic and hard copies
• Organize and maintain past proposal templates in searchable categories for future use
• Guide the marketing team in developing and refining proposal strategies and content
• Apply targeted marketing and sales principles to customize creative solutions that meet or exceed customer expectations
• Participate in overall marketing strategy development and implementation
• Work with the business development team to create marketing content for targeted customers and projects ahead of RFP issuance
• Collaborate with market research and data analysis partners to track current market conditions and trends
• Map customer decision-making paths and develop customer personas/profiles for key segments, identifying the best tactics for each segment
• Lead content marketing with strategies to nurture customer leads through their buying journey, in partnership with business development and customer relationship leaders
• Measure program results, document learning, and drive continuous improvement

Job description

Mortenson is seeking a Marketing Manager to guide the group’s marketing efforts, lead content creation, and craft compelling responses to RFPs. You will collaborate with leadership, construction teams, and business development to tell project outcomes and publish team member spotlights to enhance our brand.

The role emphasizes strong writing, storytelling, and oversight of the entire proposal process, with a focus on delivering high-quality marketing materials and proposals on time and within