Strategic Proposal Lead

Withum; Princeton (NJ); On-site; USD 70,000 - 75,000; Full time

Job summary

Withum is seeking a Pursuit Strategist to coordinate proposal development and RFP activities in our Princeton office. You will work with stakeholders to draft proposals, create baseline content, and ensure accuracy of lead data in CRM while supporting win themes and brand consistency.

Ideal candidates have a Bachelor's degree and 2–4 years in proposal-related roles, with familiarity in APMP/Shipley and CRM tools.

Qualifications

• Bachelor's degree in English, Communications, Marketing, Business Administration, or related fields.
• 2-4 years of experience in proposal writing, pursuit support, marketing communications, business development or a related professional services role.
• Familiarity with APMP, Shipley or other proposal development best practices is a plus.
• Experience in marketing, proposal writing or a related field preferred.
• Experience with not-for-profit, education, healthcare, government, social services or other mission-driven organizations is highly preferred.
• Strong proficiency or familiarity with the Microsoft Office suite, specifically Word, Copilot and Cowork.
• Professional services firm background, proposal automation and content development tool familiarity (QorusDocs, Loopio, Responsive, Jasper, for example) and CRM experience preferred.
• Strategic thinker with excellent writing, organizational and analytic skills, and strong attention to detail.
• Exceptional communication skills and emotional intelligence with a demonstrated ability to work in a self-directed manner under deadlines in a dynamic work environment.
• Ability to manage and prioritize multiple ongoing projects in a rapidly growing, fast-paced, interactive, results-based team environment.

Responsibilities

• Researching and writing standard and customized proposals.
• Drafting pursuit documents.
• Creating and maintaining baseline content for use in future pursuit documents through proposal automation software.
• Supporting and ensuring accuracy of lead gen information in CRM as it relates to the pursuit process and individual proposals.
• Providing strategic insight into win themes and brand consistency throughout the proposal process.
• Working as a project manager of assigned proposals and coordinating and executing proposal content development from subject matter experts.
• Creating proposal presentations mirroring proposal win themes for opportunities that require additional buy-in from management.
• Maintaining compliance and adherence to proposal document deadlines and requirements.
• Adhering to Pursuit Team procedures and standards.
• Participation in ongoing continuous improvement of the pursuit process, content creation and best practices in the process/workflow.
• Ensuring quality and consistency of the Firm's branding in related proposal materials.
• Serving as a liaison between pursuit teams, Creative Services, Firm Admin, niche coordinators and other support functions for proposal document needs.
• Organizing complex information into tables, graphics, callouts and other reader-friendly formats, working with Creative Services as needed.
• Utilizing AI-assisted drafting while validating accuracy, protecting confidential information and maintaining the Firm's voice.
• Assisting with capturing lead details in CRM for pipeline management.

Skills

Proposal writing

Marketing communications

Organizational skills

Attention to detail

Written communication

Emotional intelligence

Education

Bachelor's degree

Tools

CRM

QorusDocs

Loopio

Responsive

Jasper

Word

Copilot

Job description

Withum is seeking a Pursuit Strategist to coordinate proposal development and RFP activities in our Princeton office. You will work with stakeholders to draft proposals, create baseline content, and ensure accuracy of lead data in CRM while supporting win themes and brand consistency.

Ideal candidates have a Bachelor's degree and 2–4 years in proposal-related roles, with familiarity in APMP/Shipley and CRM tools.