Strategic Product Specialist: Growth & Positioning

Waters Corporation; New Castle (DE); On-site; USD 70,000 - 110,000; Full time

Job summary

Waters Corporation seeks a Product Specialist to drive business development through market analysis, strong product positioning, and compelling proof materials. You will share best practices with the regional sales team, support global initiatives, and contribute to the NPI commercialization process.

The role requires collaboration across sales, marketing, and product management to ensure successful product launches and market penetration on a global scale.

Qualifications

• Bachelor's degree or above (or equivalent combination of education and experience). Master/PhD degree is desirable.
• Demonstrated commercial acumen to help with market/product/customer strategy as well as selling skills in product line marketspace with relevant experience.
• Deep domain knowledge of own product line.
• Effective knowledge of products, services and Company selling tools as well as MSD’s competitors’ products. Customer market knowledge is critical.
• Fluent in both spoken and written English.

Responsibilities

• Define sales processes and tools to collect and analyze market trends.
• Define product differentiating elements for impactful sales value positioning, and own the creation of top-level materials to support sales.
• Generate and maintain relationships with Key Opinion Leaders (KOL) for strategic positioning and trend setting.
• Propose new or improved application development areas.
• Collaborate with partners across the organization and Product Management Team.
• Define areas where product excellence and application solutions can generate competitive advantage.
• Prioritize new account expansion initiatives.
• Enhance knowledge sharing through customer data profile updates.
• Develop and update the BD Business Plan with global and local activities for business development.
• Collaborate with the commercial team to develop go-to-market plans for new product launches and updates.

Skills

Commercial acumen

Market analysis

Product positioning

English fluency

Education

Bachelor's degree or above

Job description

Waters Corporation seeks a Product Specialist to drive business development through market analysis, strong product positioning, and compelling proof materials. You will share best practices with the regional sales team, support global initiatives, and contribute to the NPI commercialization process.

The role requires collaboration across sales, marketing, and product management to ensure successful product launches and market penetration on a global scale.