Product Specialist

Ta Instruments; Northern (KY); On-site; USD 90,000 - 120,000; Full time

Job summary

Waters Corporation seeks a Product Specialist to drive business development through advanced product positioning, market and competitive analysis, and creation of compelling proof materials. The role also provides global sales and service support and feeds field insights to the global Business Unit and NPI commercialization team.

The successful candidate will combine domain expertise with collaboration across product management, marketing, and regional sales to expand market share and win new

Qualifications

• Bachelor’s degree or above in a relevant field; Master/PhD is desirable.
• Demonstrated commercial acumen to guide market and product strategy and selling skills.
• Deep knowledge of the product line with strong market/competitor understanding.
• Solid knowledge of the company selling tools and customer market knowledge.
• Fluent in both spoken and written English.

Responsibilities

• Define sales processes and tools to collect and analyze market trends.
• Define product differentiating elements and generate top-level materials for sales positioning.
• Build relationships with key opinion leaders (KOL) for strategic positioning.
• Collaborate on go-to-market plans for product launches and updates.
• Support sales opportunities worldwide with field input and commercial feedback.

Skills

Commercial acumen

Product knowledge

English fluency

Customer insights

Market analysis

Education

Bachelor’s degree or above

Master/PhD desirable

Job description

Overview

Reporting to the Product Director, Product Specialists are responsible for driving business development through high-level product positioning. This includes market and competition analysis, implementation of marketing programs, development of compelling proof materials, sharing best practices through the regional sales team to increase our win rate and take market share. The role also requires global sales and service support. The role will have responsibility to provide input and feedback from the field to our global Business Unit as well as being part of the NPI commercialization team.

Typical tasks of the position include, but are not limited to

PRODUCT POSITIONING

• Define sales processes and tools to collect and analyze market trends
• Define product differentiating elements for impactful sales value positioning, and hold the ownership to generate top level materials to support sales in product positioning
• Generate and maintain solid relationships with Key Opinion Leaders (KOL) for strategic positioning, trend setting and influence, under a business partnership model generation
• Propose new or improved application development areas
• Collaborate with respective partners across the org and Product Management Team

PROFITABLE GROWTH

• Define areas where product excellence and application solutions can generate competitive advantage
• Prioritize new account expansion initiative
• Enhance the value of knowledge sharing through customer data profile update
• BD Business Plan: elaboration, sharing and update of a thorough Business Plan, which provides information on both global and local activities for effective business development.
• In collaboration with the commercial team develop and execute go-to-market plans for new product launches and product updates. Collaborate with marketing and sales teams to ensure successful product launches and market penetration.

SALES EXCELLENCE

• Drive product positioning knowledge to Regional TRs for support to the sales teams, focused on execution and customer experience
• Design Demand Generation activities to be executed in partnership with Marketing
• Maintain strong relationships with customers through both pre and post sales and support activities, use these opportunities to gathering feedback and insights to drive product improvements. Act as a customer advocate within the organization
• Directly support sales opportunities throughout the world and provide service support where needed.

The successful candidate will have a combination of knowledge, skills, and experience that would include the following

• Bachelor’s degree or above (or equivalent combination of education and experience). Master/PhD degree is desirable.
• Demonstrated commercial acumen to help with market/product/customer strategy as well as selling skills in product line marketspace with relevant experience.
• Deep domain knowledge of own product line
• Effective knowledge of products, services and Company selling tools as well as MSD’s competitors’ products. Customer market knowledge is critical.
• Fluent in both spoken and written English.

Company Description

Waters Corporation (NYSE:WAT) is a global leader in life sciences and diagnostics, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, our innovative portfolio harnesses deep scientific expertise across chemistry, physics, and biology. We collaborate with customers around the world to advance the release of effective, high-quality medicines, ensure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combating antibiotic resistance. Through a shared culture of relentless innovation, our passionate team of ~16,000 colleagues turn scientific challenges into breakthroughs that improve lives worldwide.

Diversity and inclusion are fundamental to our core values at Waters Corporation. It benefits our employees, our products, our customers and our community. Waters complies with all applicable federal, state, and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status, or any other characteristic protected by law. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. All hiring decisions are based solely on qualifications, merit, and business needs at the time.