Strategic Product Marketing Manager - Accountant Solutions

Intuit, Inc.; New York (NY); On-site; USD 169,000 - 229,000; Full time

Benefits offered by this job

Cash bonus

Equity rewards

Benefits package

Job summary

Intuit, Inc. is seeking a Staff, Product Marketing Manager to lead go-to-market strategy for the accountant segment.

You’ll craft positioning and messaging, define ICP and segmentation, and own channel-ready GTM plans as an individual contributor capable of growing toward a full Strategy Package ownership. You will collaborate across marketing and sales, leveraging AI for faster research, competitor insights, and first-draft messaging, with a focus on measurable business outcomes and aligned

Qualifications

• Translate market, product, and customer insight into positioning and messaging.
• Execute GTM plans against established strategy, in ambiguous markets.
• Use AI to speed research, competitive intel, and draft messaging.

Responsibilities

• Operate as a strong individual contributor and raise the bar for the team.
• Balance strategy and hands-on execution across GTM activities.
• Define ICP, segmentation, and track market and competitive landscape.
• Develop positioning and messaging used by channel teams.
• Align GTM with broader segment plans and ICP strategies.
• Execute campaigns, events, and content across channels.

Skills

GTM strategy

AI in marketing

Storytelling

Cross-functional influence

Data-driven decisions

Positioning & messaging

Campaign execution

Market research

Education

BA/BS or equivalent

MBA

Job description

Intuit, Inc. is seeking a Staff, Product Marketing Manager to lead go-to-market strategy for the accountant segment.

You’ll craft positioning and messaging, define ICP and segmentation, and own channel-ready GTM plans as an individual contributor capable of growing toward a full Strategy Package ownership. You will collaborate across marketing and sales, leveraging AI for faster research, competitor insights, and first-draft messaging, with a focus on measurable business outcomes and aligned