Staff PMM: AI-Driven GTM for Accounting Firms

Intuit, Inc.; Atlanta (GA); On-site; USD 169,000 - 229,000; Full time

Job summary

Intuit is seeking a Staff, Product Marketing Manager to lead go-to-market strategy for the accountant segment. You will own positioning, messaging, and GTM plans, translating market and customer insights into compelling narratives for channel teams and customers.

You will work with AI-enabled research, define ICPs, track market trends, and collaborate across marketing and sales to drive campaigns and events in a fast-moving environment.

Qualifications

• 5–8+ years in marketing or product marketing, including go-to-market experience.
• Proven ability to execute a GTM plan against an established strategy, with ownership in evolving markets.
• Translate market, product, and customer insight into positioning, messaging, and GTM that ships.
• Demonstrated fluency using AI to raise quality and speed of marketing output.

Responsibilities

• Operate as a strong individual contributor with rigor and follow-through.
• Balance strategy and execution; shape a plan and do the work.
• Work AI-native to speed up research, competitive synthesis, and first drafts of positioning and messaging.
• Help define ICP and segmentation, track market and competitive landscape, and develop positioning and messaging for channel teams.
• Build accountant-facing positioning and translate insights into GTM that lands for your portfolio.
• Align with the Strategy Package owner to keep GTM aligned with the overall segment plan.
• Execute through the channel by partnering across marketing and sales channels on campaigns, events, and content.
• Ground decisions in customer and competitive insight and measure performance to course-correct.

Skills

GTM execution

AI in marketing

Storytelling

Cross-functional influence

Data-driven decisions

Communication

Ambiguity management

Education

BA/BS or equivalent

MBA (a plus)

Tools

Marketing analytics tools

CRM/Marketing automation

Job description

Intuit is seeking a Staff, Product Marketing Manager to lead go-to-market strategy for the accountant segment. You will own positioning, messaging, and GTM plans, translating market and customer insights into compelling narratives for channel teams and customers.

You will work with AI-enabled research, define ICPs, track market trends, and collaborate across marketing and sales to drive campaigns and events in a fast-moving environment.