Staff Product Marketing Manager — Accounting Solutions

Intuit, Inc.; San Diego (CA); On-site; USD 169,000 - 229,000; Full time

Job summary

Intuit, Inc. is seeking a Staff, Product Marketing Manager to lead go-to-market strategy for an accountant-focused product area. The role combines strategic direction with hands-on execution, building toward ownership of a full Strategy Package.

The candidate will craft messaging and positioning, work with channel teams, and drive market insights to shape campaigns and content. The position emphasizes AI-native work, rigorous analysis, and collaboration across marketing and sales to land a

Qualifications

• BA/BS or equivalent work experience; MBA a plus.
• 5-8+ years in marketing or product marketing, including GTM experience.
• Ability to execute GTM plans against established strategy and own developing markets.

Responsibilities

• Define and execute GTM strategy for defined segment/product/workstream.
• Collaborate across marketing and sales channels to run campaigns and events.
• Leverage AI-driven research, positioning, and messaging to inform strategy.
• Develop ICP, segmentation, and positioning aligned with the broader segment plan.

Skills

GTM strategy

Product marketing

AI in marketing

Storytelling

Cross-functional collaboration

Data-driven decisions

Channel marketing

Education

BA/BS or equivalent

MBA preferred

Tools

CRM tools

Marketing automation

AI marketing tools

Job description

Intuit, Inc. is seeking a Staff, Product Marketing Manager to lead go-to-market strategy for an accountant-focused product area. The role combines strategic direction with hands-on execution, building toward ownership of a full Strategy Package.

The candidate will craft messaging and positioning, work with channel teams, and drive market insights to shape campaigns and content. The position emphasizes AI-native work, rigorous analysis, and collaboration across marketing and sales to land a