Staff Product Marketing Manager Accounting

Intuit, Inc.; Mountain View (CA); On-site; USD 169,000 - 229,000; Full time

Job summary

Intuit, Inc. in Mountain View is seeking a Staff, Product Marketing Manager to define go-to-market strategy for our accountant segment within the accounting-firm customers.

This role is an individual contributor who translates strategic direction into a sharp, channel-ready GTM plan and evolves toward owning a full Strategy Package. You will work with AI-native research, craft positioning, align with broader strategy, and partner across marketing and sales channels to drive campaigns and content

Qualifications

• 5–8+ years in marketing or product marketing.
• Ability to execute a GTM plan from strategy.
• Proficient in AI to accelerate marketing output.
• Strong storytelling and cross-functional influence.

Responsibilities

• Operate as a strong individual contributor delivering channel-ready GTM plans.
• Balance strategy and execution; own work in ambiguous markets.
• Use AI to speed up research, positioning, and messaging.
• Define ICP, segmentation, and track market/competition.
• Develop accountant-facing positioning and GTM for portfolio.
• Collaborate across marketing and sales channels to run campaigns.
• Ground work in customer and competitive insight; measure and adjust.

Skills

GTM planning

AI in marketing

Cross-functional collaboration

Storytelling

Data-driven decisions

B2B SaaS

Accounting familiarity

Market research

Education

BA/BS or equivalent

MBA

Tools

AI tools

Job description

Intuit, Inc. in Mountain View is seeking a Staff, Product Marketing Manager to define go-to-market strategy for our accountant segment within the accounting-firm customers.

This role is an individual contributor who translates strategic direction into a sharp, channel-ready GTM plan and evolves toward owning a full Strategy Package. You will work with AI-native research, craft positioning, align with broader strategy, and partner across marketing and sales channels to drive campaigns and content