Product Marketing Manager — Accounting Segment (Equity)

Intuit; Atlanta (GA); Sur place; USD 169 000 - 229 000; Plein temps

Avantages offerts par ce poste

Cash bonus

Equity rewards

Benefits

Résumé du poste

Intuit is seeking a Staff, Product Marketing Manager in the Atlanta area to shape go-to-market plans for our accountant segment. You will translate market and product insights into compelling positioning and messaging, and collaborate with sales and marketing to deploy campaigns and events.

You will apply AI-enabled research, own ICP segmentation, and ensure the GTM plan remains aligned with the broader portfolio strategy while driving measurable business outcomes.

Qualifications

• BA/BS or equivalent work experience; MBA a plus.
• 5+ years in marketing or product marketing, including GTM experience.
• Ability to execute a GTM plan against an established strategy, in ambiguous markets.
• Translate market, product, and customer insight into positioning and messaging.

Responsabilités

• Operate as a strong individual contributor, delivering rigor and craft.
• Balance strategy and hands-on execution.
• Leverage AI to speed up research, competitive analysis, and messaging drafts.
• Define ICP, segmentation, and track market/competitive landscape to shape positioning.
• Partner with marketing and sales to run campaigns, events, and content.
• Ground work in customer and competitive insight and measure outcomes.

Connaissances

GTM planning

AI-powered marketing

Storytelling

Cross-functional influence

Data-driven decisions

Ambiguity management

Formation

Bachelor's degree or equivalent

MBA preferred

Description du poste

Intuit is seeking a Staff, Product Marketing Manager in the Atlanta area to shape go-to-market plans for our accountant segment. You will translate market and product insights into compelling positioning and messaging, and collaborate with sales and marketing to deploy campaigns and events.

You will apply AI-enabled research, own ICP segmentation, and ensure the GTM plan remains aligned with the broader portfolio strategy while driving measurable business outcomes.