Accounting PMM: GTM & Market Strategy Lead

Intuit, Inc.; Atlanta (GA); On-site; USD 169,000 - 229,000; Full time

Job summary

Intuit, Inc. in Mountain View, CA is seeking a Staff, Product Marketing Manager to lead go-to-market for our accountant segment.

This individual contributor role translates strategic direction into a sharp GTM plan and helps build the Strategy Package independently. You will drive ICP definition, segmentation, positioning, and messaging, collaborate across marketing and sales channels, and leverage AI to accelerate research and output.

Qualifications

• BA/BS or equivalent work experience; MBA a plus.
• 5-8+ years in marketing or product marketing with GTM experience.
• Ability to execute a GTM plan from strategy to execution while shaping markets.

Responsibilities

• Operate as a strong individual contributor with rigor, craft, and follow-through.
• Balance strategy and execution; shape plans and do the work.
• Work AI-native to speed up research, synthesis, and positioning drafts.
• Define ICP, segmentation, market tracking, and develop positioning and messaging.
• Build accountant-facing positioning and go-to-market for the owned portfolio.
• Align GTM with broader strategy and partner across teams.
• Execute through channels with campaigns, events, and content.
• Ground work in customer and competitive insight; track and adjust based on data.

Skills

GTM strategy

AI in marketing

Storytelling

Cross-functional collaboration

Data-driven decisions

Channel partnerships

Education

BA/BS or equivalent

MBA preferred

Tools

AI tooling

Job description

Intuit, Inc. in Mountain View, CA is seeking a Staff, Product Marketing Manager to lead go-to-market for our accountant segment.

This individual contributor role translates strategic direction into a sharp GTM plan and helps build the Strategy Package independently. You will drive ICP definition, segmentation, positioning, and messaging, collaborate across marketing and sales channels, and leverage AI to accelerate research and output.