Strategic Product Marketing Manager

Aquent (United States); Johnston (IA); Sur place; USD 100 000 - 140 000; Plein temps

Résumé du poste

Aquent Studios is seeking a Strategic Product Marketing Manager to lead technology marketing initiatives for a top client in the tech/manufacturing space. You will shape marketing strategy, messaging, and audience frameworks to improve relevance and adoption.

You will partner across product marketing, insights, market intelligence, product management, and regional teams to align positioning, develop scalable playbooks, and drive go-to-market success across portfolios and regions.

Qualifications

• Bachelor’s degree in Marketing, Business or related field.
• Experience leading strategic marketing, product marketing, or technology adoption.
• Ability to translate insights into value propositions and GTM strategies.
• Strong cross-functional collaboration and executive communication.

Responsabilités

• Lead the development of technology marketing strategy, message architecture, and audience frameworks.
• Translate customer insights and market trends into value propositions and go-to-market guidance.
• Partner across product marketing, market intelligence, product management, and regional teams to align positioning.
• Develop scalable playbooks, tools, and processes for consistent marketing across portfolios and regions.
• Support portfolio and bundled solution marketing strategies communicating customer outcomes.
• Benchmark external best practices and apply approaches to strengthen marketing maturity.
• Influence cross-functional stakeholders with strategic recommendations and executive-ready communication.

Connaissances

Strategic marketing

Product marketing

Go-to-market

Cross-functional leadership

Executive communication

Customer insights

Formation

Bachelor's degree in Marketing

Description du poste

Aquent Studios is looking for a Strategic Product Marketing Manager to work with one of its top clients in the technology/manufacturing space.

In this role, you will:

• Lead the development of technology marketing strategy, message architecture, and audience frameworks that improve customer relevance, solution adoption, and business impact.
• Translate customer insights, market trends, adoption barriers, and business priorities into clear value propositions, messaging guidance, and go-to-market recommendations.
• Partner across product marketing, customer insights, market intelligence, product management, and regional marketing teams to align technology positioning and execution.
• Develop scalable playbooks, tools, and processes that enable consistent, customer-centered technology marketing across portfolios, segments, and regions.
• Support portfolio and bundled solution marketing strategies that communicate the value of integrated technology offerings and customer outcomes.
• Benchmark external technology marketing best practices and apply relevant approaches to strengthen marketing maturity and competitive positioning.
• Influence cross-functional stakeholders through strategic recommendations, executive-ready communication, and practical frameworks that drive alignment and action.

What Skills You Need

Strategic marketing, product marketing, commercialization, or technology adoption experience in a complex business environment.

Proven ability to develop customer segmentation, value propositions, positioning, messaging frameworks, and go-to-market strategies.

Strong customer insight orientation, with the ability to translate research, market intelligence, and business priorities into always-on marketing strategy.

Experience leading cross-functional initiatives and influencing stakeholders across product, marketing, sales, insights, and regional teams.

Strong executive communication skills, including the ability to simplify complex topics and align teams around clear recommendations.

What Makes You Stand Out

Ability to create scalable playbooks, tools, processes, and governance models that improve consistency and execution.

Experience working with agencies, consultants, research partners, or external strategic partners.

Demonstrated curiosity for external best practices, emerging marketing trends, and technology-driven customer engagement models.

Knowledge of agriculture, precision technology, or specialized B2B markets with complex customer needs and channel dynamics.

Education

Bachelor’s degree in Marketing, Business, Communications, Agricultural Business, Engineering, Technology, or related field;

Advanced degree or certification in marketing strategy, product marketing, customer insights, segmentation, or go-to-market strategy preferred.

NOTE: VISA Sponsorship is NOT available for this position. No C2C available.

LOCATION: Johnston or Urbandale, IA, or surrounding areas.