Account Manager, Technology Product Marketing

Avenir Bold, Inc.; Raleigh (NC); On-site; USD 90,000 - 130,000; Full time

Job summary

Avenir Bold, Inc. is seeking a Tech Product Marketing Account Manager to shape positioning and messaging for a diverse portfolio of commercial products.

You will collaborate with client product teams and internal groups to craft narratives, develop sales enablement tools, and run integrated campaigns that align with business goals. You’ll drive product strategy, partner with alliances, and manage multi-channel campaigns while ensuring resources are allocated for maximum impact.

Qualifications

• Bachelor’s degree required; advanced degree preferred.
• 5–8 years of product marketing experience in technology or tech services industries.
• Proven track record working with global organizations and cross-functional teams.

Responsibilities

• Develop and execute positioning and messaging strategies that address customer needs and differentiate products.
• Identify opportunities to integrate products with other devices, services, and solutions.
• Lead the development of marketing materials and campaign content for verticals, events, and PR.
• Collaborate with client business units, alliance partners, and geos to align on positioning and execution timelines.
• Create content to support multi-channel campaigns, analyst relations, training initiatives and customer events.
• Set and manage budgets, allocate resources, and optimize investments for impact.

Skills

Strategic planning

Analytics

Communication

Storytelling

Project management

Budget management

Education

Bachelor’s degree

Advanced degree

Job description

As a Tech Product Marketing Account Manager, you’ll take the lead in shaping the positioning, messaging and marketing strategies for a diverse portfolio of commercial products. Collaborating closely with client product business units and internal teams, you’ll craft compelling narratives, develop sales enablement tools and deliver integrated marketing campaigns that resonate with target audiences and align with business goals.

Responsibilities

Product Strategy & Positioning: Develop and execute positioning and messaging strategies that address customer needs, highlight key benefits, and differentiate products in the market.

Integrated Solutions Development: Identify opportunities to integrate products with other devices, services, and solutions, forming a cohesive menu offerings.

Content Creation: Lead the development of marketing materials, including product collateral, presentations, visual assets, sales enablement tools and campaign content for verticals, events and public relations.

Collaboration & Project Management: Work with client business units, alliance partners, and Geo marketing leadership to ensure alignment on positioning, resource allocation, and execution timelines.

Marketing Campaign Support: Develop content to support multi-channel campaigns, analyst relations, training initiatives and customer events.

Budget & Resource Management: Set and manage budgets, allocate resources effectively and optimize client investment for maximum impact.

Education and Experience

Bachelor’s degree required; advanced degree preferred.

5-8 years of product marketing experience in the technology or tech services industries.

Proven track record working with global organizations, collaborating across multiple business units and functions.

Experience in product management or development is a plus.

Skills

Strong strategic planning and analytical skills to translate complex technology into customer-centric benefits.

Exceptional communication, presentation, and storytelling abilities.

Flexibility to manage multiple products, stakeholders, and projects simultaneously.

Adept at budget management and aligning resources with strategic priorities.

What We Offer

A collaborative and innovative work environment.

Opportunities to work on high-impact projects for global technology leaders.

Professional growth and development opportunities.