Marketing Program Manager (213368)

Aquent; Bentonville (AR); On-site; USD 69,000 - 76,000; Full time

Benefits offered by this job

Subsidized health plans

Vision plan

Dental plan

Paid sick leave

401k with match

Job summary

Aquent Talent in Bentonville, AR is seeking a Marketing Program Manager to drive growth across our Marketplace portfolio, uniting B2B seller acquisition with consumer marketing and cross-functional partnerships.

The role blends strategic vision with rapid execution, leading high-velocity campaigns, cross-market expansion, and full-funnel activations across digital, content, social, email, and experiential channels.

Qualifications

• Experience: 3–5+ years of hands-on growth marketing, campaign management, or integrated marketing experience spanning both B2B and B2C audiences.
• Strategic Drive: Proven ability to act as a strategic driver first and an organized executor second—clarity amid ambiguity with stakeholder input.
• Execution & Resilience: Strong bias for action, high sense of urgency, and ability to advocate for resources and push through feedback in fast-paced settings.
• Market Expansion: Experience working with distributed footprint markets and navigating resource allocation for emerging/non-footprint regions.
• Data & Analytics: Solid analytical skills with experience measuring full-funnel campaign effectiveness, defining KPIs, and optimizing ROAS.
• Communication: Superior written and verbal presentation skills, with comfort presenting to senior leadership and cross-functional teams.

Responsibilities

• Cross-Market Strategy: Develop and execute marketing strategies across existing footprint markets while identifying scalable channels for non-footprint expansion.
• Business Unit Integration: Partner across internal business units to capitalize on co-marketing opportunities—bridging B2B seller positioning with broad consumer engagement.
• Brand Positioning: Drive adoption of refined brand positioning and guidelines, ensuring cohesive messaging across diverse partner teams and stakeholder groups.
• High-Urgency Execution: Direct concurrent marketing launches, establish clear timelines, and elevate bottlenecks to maintain momentum.
• Full-Funnel Campaign Architecture: Deliver integrated campaigns supporting seller acquisition, engagement, and consumer pull-through across digital, owned, content, social, email, site, and experiential channels.
• Channel & Content Optimization: Oversee content strategy and social presence to align with business goals and drive continuous brand pull-through.

Job description

Starting: 10/12/2026 - 01/29/2027 - potential to extend

Pay Comments: W2, Benefits and 401k matching

Minimum Pay (per hour): 50.00

Maximum Pay (per hour): 55.00

Note: This a fully onsite role 5 days a week in Bentonville, AR, Bellevue, WA, or Hoboken, NJ.

Our Marketplace team is seeking a high-velocity, strategic Marketing Program Manager to drive growth initiatives across our Marketplace portfolio and spearhead high-impact cross-functional partnerships. Sitting at the intersection of B2B seller acquisition and broad-scale consumer marketing, this role is the primary strategic engine unlocking growth opportunities across core footprint markets and expanding non-footprint territories.

This highly visible position requires a blend of strategic vision and an operational bias for action. You will identify shared resources, navigate complex stakeholder ecosystems, **escalate roadblocks with urgency**, and translate business opportunities into high-converting, full-funnel campaigns.

Strategic Growth & Expansion

• Cross-Market Strategy: Develop and execute marketing strategies across existing footprint markets while identifying and sourcing scalable channels for non-footprint expansion.
• Business Unit Integration: Partner across internal business units to capitalize on co-marketing opportunities—bridging B2B seller positioning with broad consumer engagement.
• Brand Positioning: Drive adoption of refined brand positioning and guidelines, ensuring cohesive messaging across diverse partner teams and stakeholder groups.
• High-Urgency Execution: Direct concurrent marketing launches, establish clear timelines, and proactively elevate bottlenecks to maintain momentum.
• Full-Funnel Campaign Architecture: Deliver integrated campaigns supporting seller acquisition, engagement, and consumer pull-through across digital, owned, content, social, email, site, and experiential channels.
• Channel & Content Optimization: Oversee content strategy and social presence to align with overarching business goals and drive continuous brand pull-through.

Analytics & Performance

• Performance Analysis & QBRs: Define campaign KPIs, evaluate competitive dynamics, and lead Quarterly Business Reviews (QBRs) to translate performance data into actionable strategic shifts.

Qualifications & Requirements

• Experience: 3–5+ years of hands-on growth marketing, campaign management, or integrated marketing experience spanning both B2B and B2C audiences.
• Strategic Drive: Proven ability to act as a strategic driver first and an organized executor second—bringing clarity to ambiguity and synthesizing input from diverse stakeholders.
• Execution & Resilience: Strong bias for action, high sense of urgency, and the confidence to advocate for resources, navigate feedback, and make decisive calls in fast-paced environments.
• Market Expansion: Experience working with distributed footprint markets and navigating resource allocation for emerging or non-footprint regions.
• Data & Analytics: Solid analytical skills with experience measuring full-funnel campaign effectiveness, defining KPIs, and optimizing seller acquisition costs and return on ad spend (ROAS).
• Communication: Superior written and verbal presentation skills, with comfort presenting to senior leadership and aligning cross-functional teams around high-profile goals.

The target hiring compensation range for this role is $50.00 to $55.00. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.