Strategic Product Marketing Lead for Programs & Conferences

Society of Corporate Compliance and Ethics (SCCE); Eden Prairie (MN); On-site; USD 70,000 - 100,000; Full time

Job summary

Society of Corporate Compliance and Ethics (SCCE) is seeking a Product Marketing Specialist to craft and execute integrated marketing strategies for its programs and services. You will own audience insights, positioning, messaging, and cross‑functional collaboration to drive growth and revenue.

The role partners with Creative, Marketing Operations, and other teams to plan campaigns across email, digital, events, and memberships. Travel ~2–3 times/year is expected.

Qualifications

• Bachelor’s degree in marketing or equivalent experience.
• 3+ years of relevant marketing experience with integrated campaigns.
• Experience developing multi‑channel marketing strategies, positioning, messaging, and audience segmentation.
• Ability to think strategically while managing day‑to‑day execution in a fast‑paced environment.
• Experience using campaign performance data and audience insights to improve results.
• Experience with marketing automation, CRM, analytics, and campaign management platforms.
• Strong project management, written, verbal, and interpersonal communication skills.
• Demonstrated ability to work across teams and stakeholders.
• Willingness to travel 2–3 times per year.

Responsibilities

• Develop integrated marketing strategies and campaign plans for programs and products.
• Develop positioning, messaging, audience segmentation, channel strategies, timelines, and success metrics.
• Partner with stakeholders to translate objectives into marketing strategies.
• Develop scalable marketing approaches for recurring programs and optimize future campaigns.
• Manage campaigns from planning through optimization and post‑campaign analysis.
• Own marketing performance tracking for registrations, revenue, and engagement.

Skills

Strategic thinking

Project management

Communication

Education

Bachelor’s degree in marketing or equivalent experience

Tools

CRM

Marketing Automation

Analytics tools

Job description

Society of Corporate Compliance and Ethics (SCCE) is seeking a Product Marketing Specialist to craft and execute integrated marketing strategies for its programs and services. You will own audience insights, positioning, messaging, and cross‑functional collaboration to drive growth and revenue.

The role partners with Creative, Marketing Operations, and other teams to plan campaigns across email, digital, events, and memberships. Travel ~2–3 times/year is expected.