Strategic Marketing & Communications Leader

ICSC; New York (NY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

ICSC in New York City is seeking a senior-level marketing professional to lead integrated campaigns across email, content, and event marketing. You will craft messaging, manage cross-functional projects, and drive member engagement through multi-channel strategies.

The ideal candidate has 7–10 years in marketing with strong copywriting, campaign planning, and analytics skills, and can coordinate timelines with internal teams.

Qualifications

• Bachelor’s degree in marketing, communications, business or related field.
• 7–10 years in marketing, event marketing or related field; association experience preferred.
• Strong generalist background across email, content, event, digital marketing, and campaign strategy.
• Experience managing multiple concurrent marketing projects and campaigns with internal stakeholders and timelines.
• Proven ability to develop communications plans leveraging channels and content assets.
• Exceptional copywriting and storytelling; tailor messaging for diverse audiences.
• Experience developing content calendars, cadences, and segmentation strategies.
• Experience with marketing software including ESPs, CRMs, and analytics tools listed above.
• Excellent organizational skills and attention to detail; able to meet deadlines.
• Impeccable writing and communication skills; team player with change management abilities.

Responsibilities

• Partner with events, content, and program management teams to promote ICSC’s events and initiatives.
• Project manage integrated marketing campaigns; define message architecture and timelines.
• Develop and execute campaigns across email, website, and social channels to boost engagement and event participation.
• Repurpose existing assets to extend brand reach and improve efficiency; stay updated on retail real estate trends.
• Ensure best practices across all marketing initiatives and campaigns.
• Collaborate effectively with stakeholders to meet shared objectives.
• Plan and align work with organizational goals; manage multiple priorities.

Education

Bachelor’s degree in marketing, communications, business or related field

Marketing generalist

Copywriting & storytelling

Campaign strategy

Email marketing

Content marketing

Event marketing

Digital marketing

Audience segmentation

Project management

Tools

Marketo

Salesforce Pardot

Eloqua

Responsys

Microsoft Dynamics

Heap Analytics

PowerBI

Google Analytics

CoPilot / Jasper (AI tools)

Job description

ICSC in New York City is seeking a senior-level marketing professional to lead integrated campaigns across email, content, and event marketing. You will craft messaging, manage cross-functional projects, and drive member engagement through multi-channel strategies.

The ideal candidate has 7–10 years in marketing with strong copywriting, campaign planning, and analytics skills, and can coordinate timelines with internal teams.