Strategic Product Leader, M&A & Digital Launches

ServiceNow; California (MO); On-site; USD 155,000 - 272,000; Full time

Benefits offered by this job

Health plans

401(k) Plan with company match

ESPP

Paid time away

Job summary

ServiceNow's Digital Experience Strategy team connects product strategy with marketing to define what gets built and why for a global enterprise AI leader. This role owns M&A digital integration and the launches playbook, shaping how acquisitions are presented and integrated across the digital ecosystem.

You translate strategic decisions into clear direction for Product Marketing, UX, Engineering, and M&A teams, building scalable playbooks and governance.

Qualifications

• 7+ years of experience in product management, consulting, product strategy, or digital experience strategy.
• Track record of M&A integration experience with ownership of integrations -- you built the plan, ran the cadence, and held stakeholders accountable
• Strong operational judgment and ability to move between strategy and execution
• Experience with product launches and leading major digital initiatives from strategy through execution
• Strong stakeholder management—ability to influence senior leaders and drive alignment across product, marketing, and engineering
• Comfortable managing multiple concurrent integrations and launches at different stages
• Data-driven approach to strategy validation using analytics, research, and metrics
• Technical literacy—comfort discussing API architecture, data migration, login/auth consolidation, deprecation trade-offs

Responsibilities

• Develop the M&A digital integration playbooks, governance, and operating rhythms for ServiceNow acquisitions.
• Drive marketing technology consolidation and unify disparate properties into a single ecosystem.
• Assess readiness and risk across systems, teams, and processes; plan remediation timelines and costs.
• Create digital post-acquisition strategy (login/portal integration, rebranding, tech stack choices, community migration).
• Define integration trade-offs and sequencing with cross-functional partners.
• Set priorities with M&A, Product, and Legal, and coordinate with marketing tech decisions.
• Develop clear requirements and guide PMs and teams responsible for execution.
• Define launch strategy and reusable playbooks for consistent execution.
• Guide content and presentation for product launches and cross‑functional buyer journeys.
• Influence site-wide digital strategy and advise leadership on acquisition implications.

Skills

Product management

M&A integration

Operational judgment

Product launches

Stakeholder management

Analytics

Technical literacy

Job description

ServiceNow's Digital Experience Strategy team connects product strategy with marketing to define what gets built and why for a global enterprise AI leader. This role owns M&A digital integration and the launches playbook, shaping how acquisitions are presented and integrated across the digital ecosystem.

You translate strategic decisions into clear direction for Product Marketing, UX, Engineering, and M&A teams, building scalable playbooks and governance.