Strategic Product & GTM Architect (AI-Driven)

BetterUp; San Francisco (CA); Hybrid; USD 180,000 - 280,000; Full time

Job summary

BetterUp is seeking a Senior Product and Go-to-Market Strategist to own the positioning and narrative across the full customer journey. You’ll translate executive-level business problems into a coherent platform story, influencing Sales, Customer Success, Product, and Demand Gen as we deploy multi-product strategies and AI-enabled initiatives.

You will lead end-to-end launches, develop reusable narratives and proof points, and drive a customer-centric, data-informed approach to growth at scale.

Qualifications

• 8+ years of experience in strategy consulting with Bain & Company, McKinsey, or BCG.
• Direct product marketing, HR tech, or B2B SaaS experience is helpful but not required if you bring strong strategy, synthesis, and storytelling skills.
• Strategic and analytical excellence: structured thinking, map options, turn data into clear choices.
• Relentless curiosity: understand how business works and what data isn’t telling you yet.
• A customer-centric instinct for enterprise problems: connect them to solutions in language executives repeat.

Responsibilities

• Start from the customer's business problem. Build understanding of enterprise-level problems and connect to BetterUp’s solution.
• Apply and inform market and customer intelligence with win/loss, buyer, competitive data.
• Own positioning and messaging across the customer journey for web, campaigns, events, sales conversations, renewals.
• Lead the multi-product and platform narrative; move single-product accounts to platform accounts.
• Lead product launches into market with end-to-end strategy including positioning, proof, and analyst story.
• Turn strategy into scalable field systems: create canonical pitches, battlecards, QBRs and renewal playbooks.
• Sharpen BetterUp’s category position and AI-native operating model.

Skills

Strategy consulting

Enterprise software/SaaS

Analytical excellence

Storytelling/writing

Cross-functional influence

AI fluency

Hypothesis-driven thinking

Customer-centric instincts

Agility in ambiguity

Executive buyer exposure

Job description

BetterUp is seeking a Senior Product and Go-to-Market Strategist to own the positioning and narrative across the full customer journey. You’ll translate executive-level business problems into a coherent platform story, influencing Sales, Customer Success, Product, and Demand Gen as we deploy multi-product strategies and AI-enabled initiatives.

You will lead end-to-end launches, develop reusable narratives and proof points, and drive a customer-centric, data-informed approach to growth at scale.