Strategic Product Experience Specialist

Char-Broil; Columbus (GA); On-site; USD 65,000 - 95,000; Full time

Job summary

The W.C. Bradley Co. is seeking a Product Specialist to analyze the competitive environment and generate market solutions for our appliance product portfolio. You will manage development projects to grow market share, revenue, and margin across the product lifecycle.

You will lead portfolio analysis, inform pricing and promotions, and coordinate with cross-functional teams to drive new product development and channel plans.

Qualifications

• BA/BS degree preferred, Associates degree or equivalent experience required.
• Consumer goods experience preferred (durables or consumables).
• 2+ years experience in product development (marketing/engineering/product management).

Responsibilities

• Conduct competitive environment analysis including product benchmarking, pricing, placement.
• Conduct portfolio analysis and develop action plans to maximize market share, revenue, profitability, mix and operational efficiency of products.
• Manage the product lifecycle for gas grills, griddles and specialty items in the grilling portfolio.
• Shape product roadmap and key project proposals with Director and Product Managers.
• Manage cross-functional teams during new product development and product line refreshes and extensions.
• Partner with Omnichannel to identify market entry and support plans for direct-to-consumer, key customers, and other channels.
• Partner with Sales to develop and communicate high-quality presentations to customers.
• Develop effective sales materials, making it easy for retail store associates to understand our product offering and key positioning.
• Aid in annual planning analysis and budget development.

Skills

Product development

Analytical mindset

Communication skills

Cross-functional collaboration

Project management

Education

BA/BS degree preferred

Associates degree or equivalent experience

Job description

The W.C. Bradley Co. is seeking a Product Specialist to analyze the competitive environment and generate market solutions for our appliance product portfolio. You will manage development projects to grow market share, revenue, and margin across the product lifecycle.

You will lead portfolio analysis, inform pricing and promotions, and coordinate with cross-functional teams to drive new product development and channel plans.