Consumer Experience Specialist

W.C. Bradley Co.; Columbus (GA); On-site; USD 65,000 - 90,000; Full time

Job summary

The Product Specialist will analyze the competitive environment and generate market solutions for a product portfolio, while managing the development of appliance projects to grow market share, revenue, and margin.

You will oversee portfolio analysis, product development projects, and pricing/promotions, collaborating with Director and Product Managers to shape roadmaps and proposals, and coordinating cross-functional teams.

Qualifications

• Consumer goods experience preferred (durables or consumables).
• 2+ years experience in product development (marketing/engineering/product management).

Responsibilities

• Analyze competitive environment and pricing strategies.
• Develop action plans to maximize market share and revenue.
• Manage product lifecycle for grills, griddles, and related items.
• Shape roadmaps and proposals with Director and Product Managers.
• Lead cross-functional teams through new product development.
• Collaborate with Omnichannel and Sales for market plans and presentations.
• Create sales materials and communicate product positioning.
• Support annual planning and budget development.

Skills

Product development

Analytical mindset

Cross-functional collaboration

Communication skills

Project management

Job description

Select how often (in days) to receive an alert:

Thank you for your interest in joining W.C. Bradley Co.!
We're excited you're here. Our application system is intuitive and easy to use, and we look forward to learning more about you as you complete your profile and submit your application.

Good luck, and thank you again for applying!

Job Summary

The Product Specialist will analyze the competitive environment and generate market solutions for a product portfolio, while managing the development of appliance projects to grow market share, revenue, and margin. The Product Specialist is responsible for portfolio analysis, product development projects, executing activities across the product lifecycle, recommending pricing and promotions and other duties as assigned.

Duties and Responsibilities

• Conduct competitive environment analysis including product benchmarking, pricing, placement
• Conduct portfolio analysis and develop action plans to maximize market share, revenue, profitability, mix and operational efficiency of products
• Manage the product lifecycle forgas grills, griddles and specialty items in the grilling portfolio.
• Shape product roadmap and key project proposals with Directorand Product Managers
• Manage cross-functional teams during new product development and product line refreshes and extensions.
• Partner with Omnichannel to identify market entry and support plans for direct-to-consumer, key customers, and other channels
• Partner with Sales to develop and communicate high-quality presentations to customers
• Develop effective sales materials, making it easy for retail store associates to understand our product offering and key positioning
• Aid in annual planning analysis and budget development

Qualification Requirements

• Consumer goods experience preferred (durables or consumables).
• 2+ years experience in product development (marketing/engineering/product management).

Knowledge, Skills and Abilities

• Understanding of product development and commercialization processes
• Analytical mindset and data-driven for business decisions
• Solid communication skills, especially synthesizing complex problems and persuading other groups of your solution
• Ability to collaborate and influence cross-functional commercial teams
• Project management skills and ability to track processes against milestones
  Physical Requirements

  n/a

  For employment within the United States, the W.C. Bradley Co. uses E-Verify to confirm the employment eligibility of all newly hired team members. To learn more about E-Verify, including your rights and responsibilities, please visit the U.S. Citizen and Immigration Service at www.uscis.gov/e-verify.

  The W.C. Bradley Co. is an Affir...

  Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, or veteran status. We support and obey laws that prohibit discrimination where we do business.

  Federal law requires the W.C. Bradley Co. to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. If you are interested in applying for employment with the W.C. Bradley Co. and require special assistance or accommodation to complete any part of the application and pre-employment process, please contact our Human Resources Office