Consumer Experience Specialist

Char-Broil; Columbus (GA); On-site; USD 65,000 - 95,000; Full time

Job summary

The W.C. Bradley Co. is seeking a Product Specialist to analyze the competitive environment and generate market solutions for our appliance product portfolio. You will manage development projects to grow market share, revenue, and margin across the product lifecycle.

You will lead portfolio analysis, inform pricing and promotions, and coordinate with cross-functional teams to drive new product development and channel plans.

Qualifications

• BA/BS degree preferred, Associates degree or equivalent experience required.
• Consumer goods experience preferred (durables or consumables).
• 2+ years experience in product development (marketing/engineering/product management).

Responsibilities

• Conduct competitive environment analysis including product benchmarking, pricing, placement.
• Conduct portfolio analysis and develop action plans to maximize market share, revenue, profitability, mix and operational efficiency of products.
• Manage the product lifecycle for gas grills, griddles and specialty items in the grilling portfolio.
• Shape product roadmap and key project proposals with Director and Product Managers.
• Manage cross-functional teams during new product development and product line refreshes and extensions.
• Partner with Omnichannel to identify market entry and support plans for direct-to-consumer, key customers, and other channels.
• Partner with Sales to develop and communicate high-quality presentations to customers.
• Develop effective sales materials, making it easy for retail store associates to understand our product offering and key positioning.
• Aid in annual planning analysis and budget development.

Skills

Product development

Analytical mindset

Communication skills

Cross-functional collaboration

Project management

Education

BA/BS degree preferred

Associates degree or equivalent experience

Job description

Job Summary

The Product Specialist will analyze the competitive environment and generate market solutions for a product portfolio, while managing the development of appliance projects to grow market share, revenue, and margin. The Product Specialist is responsible for portfolio analysis, product development projects, executing activities across the product lifecycle, recommending pricing and promotions and other duties as assigned.

Duties and Responsibilities

• Conduct competitive environment analysis including product benchmarking, pricing, placement
• Conduct portfolio analysis and develop action plans to maximize market share, revenue, profitability, mix and operational efficiency of products
• Manage the product lifecycle for gas grills, griddles and specialty items in the grilling portfolio.
• Shape product roadmap and key project proposals with Director and Product Managers
• Manage cross-functional teams during new product development and product line refreshes and extensions.
• Partner with Omnichannel to identify market entry and support plans for direct-to-consumer, key customers, and other channels
• Partner with Sales to develop and communicate high-quality presentations to customers
• Develop effective sales materials, making it easy for retail store associates to understand our product offering and key positioning
• Aid in annual planning analysis and budget development

Qualification Requirements

Minimum Education:

• BA/BS degree preferred, Associates degree or equivalent experience required.

Minimum Experience

• Consumer goods experience preferred (durables or consumables).
• 2+ years experience in product development (marketing/engineering/product management).

Knowledge, Skills and Abilities

• Understanding of product development and commercialization processes
• Analytical mindset and data-driven for business decisions
• Solid communication skills, especially synthesizing complex problems and persuading other groups of your solution
• Ability to collaborate and influence cross-functional commercial teams
• Project management skills and ability to track processes against milestones
• High energy to drive results and manage change
• BA/BS degree preferred, Associates degree or equivalent experience required

Physical Requirements

n/a

For employment within the United States, the W.C. Bradley Co. uses E-Verify to confirm the employment eligibility of all newly hired team members. To learn more about E-Verify, including your rights and responsibilities, please visit the U.S. Citizen and Immigration Service at www.uscis.gov/e-verify.

The W.C. Bradley Co. is an Affi…

Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, or veteran status. We support and obey laws that prohibit discrimination where we do business.

Federal law requires the W.C. Bradley Co. to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. If you are interested in applying for employment with the W.C. Bradley Co. and require special assistance or accommodation to complete any part of the application and pre-employment process, please contact our Human Resources Office