Product Strategy & Lifecycle Specialist

Char-Broil, LLC; Columbus (GA); On-site; USD 55,000 - 75,000; Full time

Job summary

The Product Specialist at W.C. Bradley Co. analyzes the competitive environment and develops market solutions for the product portfolio while guiding appliance projects through development to grow market share, revenue, and margin.

The role includes portfolio analysis, lifecycle management for grills and related items, and collaboration with Director and Product Managers to shape roadmaps and proposals.

Qualifications

• Consumer goods experience preferred (durables or consumables).
• 2+ years experience in product development (marketing/engineering/product management).

Responsibilities

• Conduct competitive environment analysis including product benchmarking, pricing, placement.
• Conduct portfolio analysis and develop action plans to maximize market share, revenue, profitability, mix and operational efficiency of products.
• Manage the product lifecycle for gas grills, griddles and specialty items in the grilling portfolio.
• Shape product roadmap and key project proposals with Director and Product Managers.
• Manage cross-functional teams during new product development and product line refreshes and extensions.
• Partner with Omnichannel to identify market entry and support plans for direct-to-consumer, key customers, and other channels.
• Partner with Sales to develop and communicate high-quality presentations to customers.
• Develop effective sales materials, making it easy for retail store associates to understand our product offering and key positioning.
• Aid in annual planning analysis and budget development.

Skills

Analytical mindset

Data-driven decisions

Communication skills

Collaboration

Project management

Change management

Job description

The Product Specialist at W.C. Bradley Co. analyzes the competitive environment and develops market solutions for the product portfolio while guiding appliance projects through development to grow market share, revenue, and margin.

The role includes portfolio analysis, lifecycle management for grills and related items, and collaboration with Director and Product Managers to shape roadmaps and proposals.