Growth & Portfolio Product Manager

W.C. Bradley Co.; Milwaukee (WI); On-site; USD 85,000 - 125,000; Full time

Job summary

W. C. Bradley Co. seeks a product development professional to advance a portfolio through consumer insights, innovation, and strategic leadership. You will manage cross-functional teams from concept to delivery, ensuring alignment with brand strategies and financial targets.

The role emphasizes end-to-end product development, market research, and collaboration with marketing, sourcing, and operations to deliver profitable product extensions within the consumer products sector.

Qualifications

• Bachelor’s degree in Business Administration, Marketing or related field.
• At least 3 years of marketing experience in consumer products.

Responsibilities

• Identify and develop new products meeting consumer needs and brand guidelines.
• Lead moderately to complex product development projects from concept to delivery.
• Conduct consumer research to refine product/brand categories.
• Collaborate with cross-functional teams (sourcing, operations, engineering, materials) across the product lifecycle.
• Develop packaging, artwork, promotions, and sales materials for new product introductions.
• Monitor POS, sales data and margins to optimize ROI and product mix.

Education

Bachelor’s Degree in Business Administration or Marketing

Tools

Excel

Visio

Outlook

Stage Gate

Job description

W. C. Bradley Co. seeks a product development professional to advance a portfolio through consumer insights, innovation, and strategic leadership. You will manage cross-functional teams from concept to delivery, ensuring alignment with brand strategies and financial targets.

The role emphasizes end-to-end product development, market research, and collaboration with marketing, sourcing, and operations to deliver profitable product extensions within the consumer products sector.