Growth-Focused Product Manager

Lamplight Farms Incorporated; Menomonee Falls (WI); On-site; USD 80,000 - 110,000; Full time

Job summary

The W.C. Bradley Co. is seeking a Senior Product Manager to drive a profitable portfolio through consumer insight and innovation.

You will lead complex development projects from concept to delivery with cross-functional teams across sourcing, operations, engineering, and marketing. Responsibilities include conducting consumer research, refreshing product lines, aligning with brand strategy, managing budgets, and optimizing ROI while ensuring compliance with brand guidelines and performance

Qualifications

• Minimum Education: Bachelor’s Degree in Business Administration, Marketing, or related field.
• Minimum Work Experience: Three (3) years of marketing experience within the consumer products industry.
• Knowledge of product development lifecycle from concept to Point of Sale and branding.

Responsibilities

• Identify and develop new products delivering against unmet consumer needs.
• Lead moderately complex to complex product development projects; deliver high quality products through innovation.
• Conduct consumer research to refine product and/or brand categories to best meet consumer needs.
• Continuously refresh the assigned portfolio of products to align with consumer needs and brand guidelines.
• Collaborate with and lead a cross-functional team through the product development process; coordinate with sourcing, operations, engineering, and materials.

Skills

Product development

Branding

Consumer research

Project management

Cross-functional leadership

Data analysis

Communication

Travel

Education

Bachelor's degree

Tools

Stage Gate

Word

Excel

Visio

Outlook

Job description

The W.C. Bradley Co. is seeking a Senior Product Manager to drive a profitable portfolio through consumer insight and innovation.

You will lead complex development projects from concept to delivery with cross-functional teams across sourcing, operations, engineering, and marketing. Responsibilities include conducting consumer research, refreshing product lines, aligning with brand strategy, managing budgets, and optimizing ROI while ensuring compliance with brand guidelines and performance