Strategic PR Lead — Elevate Brand, Media & Reputation

Teachers-Federal-Credit-Union; Brentwood (NY); On-site; USD 93,000 - 116,000; Full time

Benefits offered by this job

Annual bonus

Paid time off

401(k) contribution

Dental & Vision coverage

Tuition reimbursement

Loan discounts

Job summary

Teachers Federal Credit Union is seeking a Public Relations Manager to lead strategic communications, strengthen the brand, and expand earned media opportunities across local, trade, and national outlets.

You will build media relationships, guide executive messaging, manage crises and issues communications, and collaborate across departments to highlight community impact, product launches, and organizational milestones for a growing financial institution.

Qualifications

• Bachelor's degree or eight years Public Relations, Corporate Communications, or related experience required.
• Minimum five years of progressive Public Relations experience required.
• Experience in the Financial Industry preferred.

Responsibilities

• Develops and executes comprehensive public relations strategies that elevate the credit union's brand and reputation.
• Builds and maintains relationships with local, trade, and national media; secures earned media coverage and coordinates interviews.
• Drafts press releases, media advisories, executive messaging, talking points, and issues management communications.
• Collaborates with executive leadership to identify newsworthy stories and promote initiatives and milestones.
• Monitors media coverage and industry trends to identify opportunities and risks.
• Supports crisis and issues management planning with strategic messaging.
• Tracks and reports PR performance and media results to inform future strategies.
• Manages liaison with the PR agency to ensure alignment with priorities and brand standards.
• Performs other duties as assigned.

Skills

Media relations

Storytelling

Written communication

Verbal communication

Project management

Education

Bachelor's degree or eight years of related PR experience

Minimum five years of progressive PR experience

Tools

Media monitoring tools

Job description

Teachers Federal Credit Union is seeking a Public Relations Manager to lead strategic communications, strengthen the brand, and expand earned media opportunities across local, trade, and national outlets.

You will build media relationships, guide executive messaging, manage crises and issues communications, and collaborate across departments to highlight community impact, product launches, and organizational milestones for a growing financial institution.