Strategic PMM & Market Intelligence Leader

SoundCloud; New York (NY); Hybrid; USD 210,000 - 260,000; Full time

Benefits offered by this job

Health benefits

401k program

Employee equity plan

Professional development allowance

Creativity & Wellness benefit

Flexible PTO up to 35 days

Job summary

SoundCloud, a global creator platform, seeks a Senior Director, Product Marketing & Market Intelligence in New York. You will build an end-to-end market intelligence function, shape monetization and product strategy, and lead a PMM team across product, marketing, and partnerships.

You will own audience insights, set positioning across creator and fan experiences, and drive go-to-market for major launches, aligning with the executive team.

Qualifications

• 10+ years across product marketing, product or growth strategy, or consumer, marketplace, and platform businesses.
• A track record of leading product marketing teams and influencing product strategy, not just supporting launches.
• Deep experience with market and audience research and competitive analysis — and a habit of turning it into data-backed decisions.
• Deep understanding of consumer products, marketplaces, creator platforms, subscriptions, or social ecosystems.
• Exceptional storytelling and executive presence across complex, cross-functional organizations.
• Relentless curiosity about people, markets, and culture, with a real passion for music and creators.

Responsibilities

• Shape product and business strategy as a strategic partner to leadership, including recommendations on consumer narratives, packaging, and monetization.
• Define positioning across creator, fan, AI, subscription, and monetization experiences, with Brand, Creative, and Communications.
• Lead go-to-market strategy for major launches, defining audiences, positioning, and launch tiers, and owning metrics from awareness to retention.
• Build SoundCloud's market and audience intelligence function — tracking trends, competitive moves, and turning them into executive briefs and forecasts.
• Own creator and fan insight, drive audience segmentation and sizing, build feedback loops with Community, translate learnings into product recommendations.
• Build and develop a high-performing PMM organization with a modern operating model.

Skills

Product marketing leadership

Market strategy

Audience intelligence

Executive presence

Music & creators passion

Cross-functional collaboration

Job description

SoundCloud, a global creator platform, seeks a Senior Director, Product Marketing & Market Intelligence in New York. You will build an end-to-end market intelligence function, shape monetization and product strategy, and lead a PMM team across product, marketing, and partnerships.

You will own audience insights, set positioning across creator and fan experiences, and drive go-to-market for major launches, aligning with the executive team.