Senior Director - Integrated Marketing & Growth

SoundCloud; New York (NY); Hybrid; USD 210,000 - 260,000; Full time

Benefits offered by this job

Health benefits

401k program

Employee equity plan

Professional development allowance

Creativity & Wellness benefit

Flexible PTO up to 35 days

Job summary

SoundCloud is seeking a Senior Director, Integrated Marketing & Growth to shape a unified growth engine across acquisition, activation, engagement, retention, monetization, and advocacy. You will own the end-to-end customer journey, lead performance and lifecycle strategies, and guide growth across AI-powered discovery and recommendation.

This role reports to the Chief Growth & Marketing Officer and sits in a hybrid NYC setting.

Qualifications

• 10+ years in Growth Marketing, Growth Strategy, Integrated Marketing, consumer tech, marketplaces, or platforms.
• Experience leading large-scale acquisition, retention, and lifecycle programs for subscription or consumer businesses.
• Demonstrated success building growth systems, operating models, and cross-functional orgs.
• Deep expertise in experimentation, measurement, attribution, and growth analytics.
• Experience managing complex customer journeys and multi-channel ecosystems.
• Fluent with AI tools and comfortable integrating them into growth workflows.
• Strong strategic thinking paired with operational excellence.
• Exceptional cross-functional leadership and influence, with a passion for creators and music.

Responsibilities

• Design and lead the growth operating system and planning rhythms across Product, Marketing, Community, Partnerships, and Analytics.
• Refine creator and fan journeys to reduce friction and boost activation, engagement, retention, and lifetime value.
• Own the performance strategy for acquisition, lifecycle, paid media, and conversion optimization; expand SEO, AI search, AEO, ASO, and growth loops.
• Lead integrated campaign orchestration for major launches with Product Marketing; create repeatable cross-channel frameworks.
• Modernize measurement and attribution with Analytics and Data Science; advance incrementality testing and growth scorecards.
• Build and scale a growth organization through experimentation, accountability, and mentorship.

Skills

Growth marketing

Cross-functional leadership

Experimentation

AI tools

Data-driven decision making

Strategic thinking

Job description

SoundCloud empowers artists, tastemakers and fans to connect and share through music. Founded in 2007, SoundCloud is a creator-first platform helping artists build and grow their careers by providing them with the most advanced tools, services, and resources. With over 4x the music catalog of every other major streaming platform, spanning 40+ million artists across 190+ countries, SoundCloud is where emerging artists find their sound, hidden gems are discovered, and music culture is shaped in real time.

At SoundCloud, we believe growth is not the responsibility of a single channel. Growth happens when products, experiences, customer journeys, marketing channels, creators, communities, and partnerships work together as a unified system.

We're looking for a Senior Director, Integrated Marketing & Growth to oversee SoundCloud's growth marketing ecosystem and connect every customer touchpoint into a unified engine that drives acquisition, activation, engagement, retention, monetization, and advocacy. In this role, you will build SoundCloud's growth operating system, own the end-to-end customer journey strategy, and lead performance, lifecycle, and organic growth channel strategy, while ensuring our platform remains discoverable in a world increasingly shaped by AI-powered search and recommendation engines. Working closely with Product Marketing, Brand, Community, Partnerships, Product, Engineering, Analytics, and Executive Leadership, you will drive integrated campaign orchestration across the business, modernize marketing measurement and experimentation, and build and lead a high-performing growth organization.

Reporting to the Chief Growth & Marketing Officer, you will be ultimately responsible for how users discover, engage with, subscribe to, and advocate for SoundCloud, maximizing long-term customer value across our entire ecosystem.

Above all, we're looking for a builder — someone who can connect people, teams, channels, and ideas into a growth engine that helps more creators and fans find success on SoundCloud.

This is a hybrid role requiring 3 days/week in our NYC office.

Key Responsibilities

• Design and lead the growth operating system, processes, and planning rhythms that unify efforts across Product, Marketing, Community, Partnerships, and Analytics into coordinated, scalable strategies, with clear prioritization and resource allocation
• Refine end-to-end creator and fan journeys to eliminate friction, bridge conversion gaps, and partner cross-functionally to accelerate activation, engagement, retention, and lifetime value — tying marketing efforts to customer behaviors, not just channel activity
• Own the overarching performance strategy for acquisition, lifecycle marketing, paid media, and conversion optimization, while expanding emerging discovery channels including SEO, AI search, AEO, App Store Optimization, and growth loops
• Lead integrated campaign orchestration across major product launches and brand moments (in close partnership with Product Marketing) establishing repeatable frameworks to sync execution across paid, owned, earned, and product surfaces
• Modernize measurement and attribution alongside Analytics and Data Science by advancing incrementality testing, marketing mix modeling, forecasting, LTV frameworks, and growth scorecards for the executive team
• Build, mentor, and scale a high-performing growth organization grounded in a culture of experimentation, operational excellence, and data-driven accountability

Experience And Background

• 10+ years in Growth Marketing, Growth Strategy, Integrated Marketing, consumer technology, marketplaces, or platform businesses
• Experience leading large-scale acquisition, retention, and lifecycle programs for subscription or consumer businesses
• Demonstrated success building growth systems, operating models, and cross-functional organizations
• Deep expertise in experimentation, measurement, attribution, and growth analytics
• Experience managing complex customer journeys and multi-channel ecosystems
• Fluent with AI tools and comfortable building them into growth, discovery, and measurement workflows
• Strong strategic thinking paired with operational excellence
• Exceptional cross-functional leadership and influence skills
• A real passion for creators, music, technology, and culture

The salary range for this role is $210,000 - $260,000 annually. The final salary offered will be determined based on relative experience, skills, internal equity, and location. We also offer a generous total rewards program - read more about additional benefits and perks below!

About Us

• We are a multinational company with offices in the US (New York and Los Angeles), Germany (Berlin), and the UK (London)
• We provide a flexible work culture that offers the opportunity to collaborate and connect in person at our offices as well as accommodating work from home
• We are deeply committed to ensuring diversity, equity and inclusion at all levels of our organization and fostering a community where everyone’s voice, perspective and experience is respected and heard
• We believe a strong team is made by investing in employees through mentorship, workshops and enrichment opportunities

Benefits

• Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources
• Robust 401k program
• Employee Equity Plan
• Generous professional development allowance
• Interested in a gym membership, photography course or book? We have a Creativity and Wellness benefit!
• Flexible vacation and public holiday policy where you can take up to 35 days of PTO annually
• 16 paid weeks for all parents (birthing and non-birthing), regardless of gender, to welcome newborns, adopted and foster children
• Various snacks, goodies, and 2 free lunches weekly when at the office

Diversity, Equity and Inclusion at SoundCloud

SoundCloud is for everyone. Diversity and open expression are fundamental to our organization; they help us lead what’s next in music by understanding and empowering our creators and fans, no matter their identity. We acknowledge the challenges in the music industry, and strive to influence an inclusive culture where everyone can contribute respectfully and thrive, especially the historically marginalized communities that many of our creators, fans and SoundClouders identify with. We are dedicated to creating an inclusive environment at SoundCloud for everyone, regardless of gender identity, sexual orientation, race, ethnicity, migration background, national origin, age, disability status, or care-giver status.

At SoundCloud you can find your community or elevate your allyship by joining a Diversity Resource Group. Diversity Resource Groups are employee-organized groups focused on supporting and promoting the interests of a particular underrepresented community in order to build a more inclusive culture at SoundCloud. Anyone can join, whether you share the identity or strive to be an ally.