Growth Architect: Integrated Marketing & Growth

soundcloud71; New York (NY); Hybrid; USD 210,000 - 260,000; Full time

Job summary

SoundCloud is seeking a Senior Director, Integrated Marketing & Growth to oversee a unified growth engine across acquisition, activation, engagement, retention, monetization and advocacy. You will build the growth operating system, own customer journeys, and lead performance, lifecycle and organic growth strategies.

You will partner with Product Marketing, Brand, Community, Partnerships, Product, Engineering, Analytics and Exec Leadership to orchestrate campaigns, modernize measurement, and

Qualifications

• 10+ years in Growth Marketing or related fields.
• Experience leading multi-channel acquisition and lifecycle programs.
• Proven ability to build scalable growth systems and teams.
• Fluent with experimentation, measurement, and attribution methods.

Responsibilities

• Design and lead growth operating system across teams.
• Refine end-to-end creator and fan journeys to boost activation and retention.
• Own performance strategy for acquisition, lifecycle, and optimization.
• Expand channels including SEO, AI search, AEO, and app store optimization.
• Lead integrated campaign orchestration for product launches and brand moments.
• Modernize measurement and attribution with analytics and data science.

Skills

Growth Marketing

Growth Strategy

Integrated Marketing

Cross-functional Leadership

Measurement & Analytics

AI Tools

Job description

SoundCloud is seeking a Senior Director, Integrated Marketing & Growth to oversee a unified growth engine across acquisition, activation, engagement, retention, monetization and advocacy. You will build the growth operating system, own customer journeys, and lead performance, lifecycle and organic growth strategies.

You will partner with Product Marketing, Brand, Community, Partnerships, Product, Engineering, Analytics and Exec Leadership to orchestrate campaigns, modernize measurement, and