Growth Systems Architect: Integrated Marketing Activation

SoundCloud; New York (NY); Hybrid; USD 210,000 - 260,000; Full time

Benefits offered by this job

Health benefits

401k program

Employee equity plan

Professional development allowance

Creativity & Wellness benefit

Flexible PTO up to 35 days

Job summary

SoundCloud is seeking a Senior Director, Integrated Marketing & Growth to shape a unified growth engine across acquisition, activation, engagement, retention, monetization, and advocacy. You will own the end-to-end customer journey, lead performance and lifecycle strategies, and guide growth across AI-powered discovery and recommendation.

This role reports to the Chief Growth & Marketing Officer and sits in a hybrid NYC setting.

Qualifications

• 10+ years in Growth Marketing, Growth Strategy, Integrated Marketing, consumer tech, marketplaces, or platforms.
• Experience leading large-scale acquisition, retention, and lifecycle programs for subscription or consumer businesses.
• Demonstrated success building growth systems, operating models, and cross-functional orgs.
• Deep expertise in experimentation, measurement, attribution, and growth analytics.
• Experience managing complex customer journeys and multi-channel ecosystems.
• Fluent with AI tools and comfortable integrating them into growth workflows.
• Strong strategic thinking paired with operational excellence.
• Exceptional cross-functional leadership and influence, with a passion for creators and music.

Responsibilities

• Design and lead the growth operating system and planning rhythms across Product, Marketing, Community, Partnerships, and Analytics.
• Refine creator and fan journeys to reduce friction and boost activation, engagement, retention, and lifetime value.
• Own the performance strategy for acquisition, lifecycle, paid media, and conversion optimization; expand SEO, AI search, AEO, ASO, and growth loops.
• Lead integrated campaign orchestration for major launches with Product Marketing; create repeatable cross-channel frameworks.
• Modernize measurement and attribution with Analytics and Data Science; advance incrementality testing and growth scorecards.
• Build and scale a growth organization through experimentation, accountability, and mentorship.

Skills

Growth marketing

Cross-functional leadership

Experimentation

AI tools

Data-driven decision making

Strategic thinking

Job description

SoundCloud is seeking a Senior Director, Integrated Marketing & Growth to shape a unified growth engine across acquisition, activation, engagement, retention, monetization, and advocacy. You will own the end-to-end customer journey, lead performance and lifecycle strategies, and guide growth across AI-powered discovery and recommendation.

This role reports to the Chief Growth & Marketing Officer and sits in a hybrid NYC setting.