Strategic Planning Director

BBDO Worldwide; Chicago (IL); On-site; USD 125,000 - 150,000; Full time

Job summary

BBDO Worldwide is seeking a seasoned Strategy and Planning professional in Chicago to serve as a trusted partner for clients, translating insights into engaging strategies across multiple channels and touchpoints. You will collaborate with creative, account, and analytics teams to craft insight-driven experiences that are feasible and inspiring.

The role requires strong storytelling, cross-functional collaboration, and the ability to manage multiple client journeys while guiding with influence.

Qualifications

• Experience turning insights into actionable strategy.
• Strong storytelling and presentation abilities.
• Ability to collaborate across disciplines and lead with influence.
• Confident communicator who builds trust with clients and teams.
• Interest in strategy for technology-based work, CRM/loyalty-based work, B2B, and retail.
• Ability to juggle multiple clients and projects across workstreams.

Responsibilities

• Serve as a trusted strategic partner to clients, building relationships through understanding their business and customer experience challenges.
• Develop strategies that integrate messaging, channels, content, and touchpoints into cohesive engagement ecosystems.
• Translate consumer insights, data, and research into actionable experience and engagement strategies.
• Collaborate with creative, account, and analytics teams to ensure experiences are insight-driven and inspiring.
• Develop strategic POVs around customer behavior, engagement innovation, and experience design.
• Lead development of briefs, frameworks, and strategic deliverables.
• Facilitate internal brainstorms and client workshops focused on engagement and journeys.
• Support new business efforts and pitches.
• Partner with clients and analytics partners in research initiatives to inform strategies.

Skills

Insight-to-action

Storytelling

Cross-functional collaboration

Influence leadership

Client relationship

Strategic thinking in tech/CRM

Job description

• Serve as a trusted strategic partner to clients, building strong relationships through a deep understanding of their business and customer experience challenges
• Develop strategies that integrate messaging, channels, content, and touchpoints into cohesive engagement ecosystems
• Translate consumer insights, data, and research into actionable experience, engagement, and communication strategies
• Collaborate closely with creative, account, and analytics teams to ensure experiences are insight-driven, feasible, and inspiring
• Develop strategic POVs around customer behavior, engagement innovation, and experience design
• Lead the development of briefs, frameworks, and strategic deliverables
• Facilitate internal brainstorms and client workshops focused on engagement, journeys, and experience optimization
• Support new business efforts and pitches
• Partner with clients & analytics partners in research initiatives, using findings to inform experience and engagement strategies

Agency

BBDO

Job Function

Strategy and Planning

Job Subfunction

Account Planning and Brand Planning

Responsibilities

• Serve as a trusted strategic partner to clients, building strong relationships through a deep understanding of their business and customer experience challenges
• Develop strategies that integrate messaging, channels, content, and touchpoints into cohesive engagement ecosystems
• Translate consumer insights, data, and research into actionable experience, engagement, and communication strategies
• Collaborate closely with creative, account, and analytics teams to ensure experiences are insight-driven, feasible, and inspiring
• Develop strategic POVs around customer behavior, engagement innovation, and experience design
• Lead the development of briefs, frameworks, and strategic deliverables
• Facilitate internal brainstorms and client workshops focused on engagement, journeys, and experience optimization
• Support new business efforts and pitches
• Partner with clients & analytics partners in research initiatives, using findings to inform experience and engagement strategies

Requirements

• Experience connecting insight to action—turning complexity into clear strategic direction
• Strong storytelling and presentation skills, with the ability to bring experience strategies to life
• Comfortable collaborating across disciplines and leading with influence rather than authority
• Confident communicator with presence, clarity, and the ability to build trust with clients and teams
• Interest in strategy as it applies to technology-based work, CRM/loyalty-based work, B2B work, government / government-adjacent focused work, retail work
• Ability to flex and balance workstreams across multiple clients and projects

$125,000 - $150,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

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