Strategic Planner

Adelphi Group; Chicago (IL); On-site; USD 55,000 - 85,000; Full time

Job summary

Omnicom's Omnicom network is seeking a Strategy and Planning professional to drive insights for brands in Chicago. The role focuses on understanding how channels, consumers, and brands relate, crafting what to say and how to say it, and building strategic solutions around client issues.

The candidate will lead brand briefs, conduct consumer research (quantitative and qualitative), and collaborate with cross-functional teams to deliver compelling messaging across campaigns.

Qualifications

• 1+ years of relevant experience.
• Specialized skillset in market research and data analysis, ideation and advertising strategy.
• Bachelor’s degree or relevant experience required.

Responsibilities

• Understand consumer issues and write briefs and conduct briefings on at least one brand.
• Foster strong relationships with marketing clients to earn trust.
• Identify optimal messaging for each brand and collaborate with teams.
• Manage ethnographic, online, and one-on-one consumer research.
• Develop relationships with Media, Account Management, Analytics, and Creative teams.
• Conduct quantitative and qualitative research and translate results into insights.
• Serve as a resource for creative ideas on brand and consumer issues.

Skills

Market research

Data analysis

Advertising strategy

Ideation

Education

Bachelor’s degree

Job description

Agency

BBDO

Job Function

Strategy and Planning

Job Subfunction

Account Planning and Brand Planning

Job Description

This position will be charged with understanding how channels, consumers, and brands inter-relate and place the focus on “what” to say and “how” to say it. This person should understand the client’s key issue and can build strategic insights and solutions around that problem.

Responsibilities

• Understand consumer issues, leverage insights, write briefs and conduct briefings on at least one brand, with minimal supervision
• Foster strong relationships with marketing clients to earn trust and respect
• Identify optimal messaging for each brand, target and market and work with appropriate teams to implement the different phases of strategy
• Manage ethnographic, online, and one-on-one consumer research
• Develop collaborative relationships with Media, Account Management, Analytics, and Creative team members
• Comfortable conducting quantitative and qualitative research, and in using results for both insight and creative development
• Serves as a resource for creative ideas on brand and consumer issues

Requirements

• 1+ years of relevant experience
• Specialized skillset/experience in market research and data analysis, ideation and advertising strategy
• Bachelor’s degree and/or relevant experience required

55,000-85,000

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

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