VP, Social Strategic Planning Director

BNAUS BBDO USA LLC; United States; On-site; USD 214,000 - 255,000; Full time

Job summary

Omnicom Group is seeking a VP, Social Strategy Director to lead social strategy across multiple client brands, guiding fast-moving campaigns and shaping the agency’s social centre of excellence. You will identify platform shifts, audience behavior, and cultural trends to provide clear, practical recommendations for each client’s social approach.

You will manage and develop a team of social strategists, collaborate with research, analytics, media, creative and account teams, and craft measurable

Qualifications

• Senior-level experience in social strategy, digital or integrated communications.
• Proven track record leading social strategy across clients, brands or business challenges.
• Strong knowledge of social platforms and culture, with the ability to identify meaningful shifts.
• Ability to translate signals into clear, practical recommendations for clients and agency teams.
• Experience mentoring experienced strategists and fostering growth.
• Collaborates across disciplines such as creative, account, media, research and analytics.
• Strategic and analytical mindset connecting audiences to business and communications objectives.
• Ability to work across markets in a global, matrixed organization and adapt to local needs.

Responsibilities

• Lead social strategy across multiple client brands and translate objectives into strategic direction.
• Monitor platform changes and audience behavior; distinguish meaningful shifts from noise.
• Develop timely, well-reasoned viewpoints and recommendations for content, channels, and measurement.
• Translate challenges into actionable social briefs and recommendations for connected teams.
• Apply a social-first perspective to integrated planning and creative development.
• Collaborate with research, analytics, media, creative and account teams to turn signals into learning and action.
• Set clear strategic objectives and measurement criteria; refine recommendations with feedback.
• Identify opportunities across accounts to drive growth for the business.
• Maintain high standards of strategic quality and consistency across client work.

Skills

Senior-level experience

Leading social strategy

Social platforms knowledge

Presentation to executives

Mentoring strategists

Cross-disciplinary collaboration

Analytical mindset

Global/matrix collaboration

Job description

Agency: BBDO Job Function: Media Job Subfunction: Social Media and Influencer Marketing

Job Description: Role overview

The VP, Social Strategy Director leads social strategy across multiple pieces of business, helping clients and agency teams make confident, timely decisions in a fast-moving social environment. The role identifies changes in platforms, culture, creators and audience behavior, creating clear points of view and practical recommendations for how each client’s social approach should evolve. The role also leads, manages and develops a team of social strategist, supporting their growth, and contributes to the agency’s global Social Center of Excellence. Helping drive the agency narrative, shared tools and connections across global markets.

Tasks and responsibilities

• Lead social strategy across multiple pieces of business, translating client objectives, audience understanding and cultural context into clear strategic direction.
• Stay closely attuned to changes across social platforms, formats, creator ecosystems, culture and audience behavior; distinguish meaningful shifts from passing noise.
• Develop and present timely, well-reasoned points of view that help clients understand how their social approach should adjust, including implications for content, channels, creators, community and measurement.
• Translate business and communications challenges into actionable social strategies, briefs and recommendations that guide connected agency teams.
• Bring a social-first perspective to integrated planning and creative development, helping teams build ideas that are relevant to how people use and experience social platforms.
• Partner with research, analytics, media, creative and account teams to turn audience, cultural and performance signals into learning and action.
• Establish clear strategic objectives and measurement considerations, using results and ongoing feedback to refine recommendations.
• Proactively identify opportunities across accounts to dive business and agency growth.
• Uphold a high standard of strategic quality and consistency across work, while tailoring the approach to each client’s needs and context.

Leadership and Global Center of Excellence

• Lead, manage and develop a team of social strategists, providing clear direction, regular coaching and meaningful opportunities to grow their strategic and leadership capabilities.
• Set expectations for high-quality work, encourage collaboration and accountability, and support a team culture where people can do their best work.
• Help each direct report identify strengths, development priorities and next steps in their growth; provide timely, actionable feedback.
• Contribute to the global Social Center of Excellence, helping shape the agency’s social narrative and strengthening shared tools, frameworks and ways of working.
• Connect colleagues and social leaders across global markets, enabling the exchange of useful perspectives, practices and learnings.
• Help develop globally useful guidance while recognizing where recommendations should flex to reflect local market, client and audience context.
• Support knowledge-sharing and capability-building that raise the quality and consistency of social strategy across the agency.

Qualifications

• Senior-level experience in social strategy, digital or integrated communications, marketing, or a related field; agency experience is valuable.
• A track record of leading social strategy across clients, brands or business challenges and balancing competing priorities.
• Strong knowledge of social platforms and culture, with the curiosity to explore new features and the judgment to identify which changes matter strategically.
• The ability to turn complex signals and emerging developments into clear, practical recommendations for clients and agency teams.
• Confidence presenting and defending a point of view with senior stakeholders, supported by excellent written and verbal communication skills.
• Demonstrated experience managing, coaching or mentoring experienced strategists, with a genuine commitment to their growth.
• Experience partnering across disciplines such as creative, account, media, research and analytics to deliver connected work.
• A strategic and analytical mindset: able to connect audience, cultural and performance learning to business and communications objectives.
• Comfort collaborating across markets or within a global, matrixed organization, and adapting shared thinking to local needs.
• Strong judgment, organization and adaptability, including the ability to navigate ambiguity and keep work moving in a fast-changing environment.
• Working knowledge of how content, creators, community, paid and earned social can contribute to a coherent social approach.

$155-$185

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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Join us—we look forward to getting to know you.

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