Strategic Planning & Analytics Specialist I

vst; Irving (TX); On-site; USD 90,000 - 140,000; Full time

Job summary

Vistra Retail Operations Company is seeking an experienced analytics professional to join the Strategic Planning and Performance Management team as Specialist I. You will manage customer acquisition and retention budget planning, build forecasts, and translate complex data into leadership dashboards.

Responsibilities include modeling, FP&A analyses, and presenting channel performance to optimize spend and growth opportunities across the Residential line of business.

Qualifications

• 7 years of work experience in FP&A, Data Science, Revenue Management or BI
• Bachelor's degree in Finance, Economics, Business or Data Analytics preferred
• Advanced experience in data modeling, SQL and/or Snowflake, Python and data visualization tools

Responsibilities

• Lead process to develop robust marketing transaction and budget forecasts reflecting strategic planning and coordination
• Design and implement data models and simulations to forecast trends and integrate into dashboards (Tableau/Power BI)
• Identify improvements to streamline and automate processes using advanced analytics to improve efficiency
• Forecast profitability of campaigns; perform sensitivity analyses on key assumptions
• Prepare business case evaluations (NPV, ROI, CLV) to guide channel proposals
• Create and lead management presentations on campaign drivers and channel performance

Skills

Data modeling

SQL

Snowflake

Python

Tableau/Power BI

Prompt engineering

Education

Bachelor's degree in Finance, Economics, Business or Data Analytics

Tools

SQL / Snowflake

Python

Tableau

Power BI

Job description

Vistra Retail Operations Company is seeking an experienced analytics professional to join the Strategic Planning and Performance Management team as Specialist I. You will manage customer acquisition and retention budget planning, build forecasts, and translate complex data into leadership dashboards.

Responsibilities include modeling, FP&A analyses, and presenting channel performance to optimize spend and growth opportunities across the Residential line of business.