Strategic Performance Marketing Lead (Remote)

Blacksmith Agency LLC; Orlando (FL); Remote; USD 70,000 - 100,000; Full time

Benefits offered by this job

Remote work

Job summary

Blacksmith Agency LLC is a US-based AI-first digital agency hiring a Performance Marketing Specialist to own paid media for B2B and growing-brand clients. You will set strategy, manage the roadmap and narrate the numbers on client calls.

You will oversee Google Ads, Meta, LinkedIn, and Microsoft Ads, optimize budgets and bids, and lead testing and attribution. Strong English communication on live calls is essential.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• Proven ability to move ROAS, CPA or pipeline numbers through data-driven optimization.
• Experience working with multiple clients in an agency setting.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media for Google Ads, Meta, LinkedIn and Microsoft Ads for client accounts.
• Handle budget allocation, bidding, targeting and creative testing; know when to stop a campaign.
• Implement and trust conversion tracking: GA4, tag manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and explain the numbers on calls.
• Drive account growth through retention, upsell and building long-term relationships.

Skills

Google Ads

Meta ads

Paid media strategy

Agency experience

Client communication

Tools

GA4

Tag Manager

Pixels

Job description

Blacksmith Agency LLC is a US-based AI-first digital agency hiring a Performance Marketing Specialist to own paid media for B2B and growing-brand clients. You will set strategy, manage the roadmap and narrate the numbers on client calls.

You will oversee Google Ads, Meta, LinkedIn, and Microsoft Ads, optimize budgets and bids, and lead testing and attribution. Strong English communication on live calls is essential.