Associate Director, Publicis Sports & Entertainment

Publicis Media; New York (NY); On-site; USD 106,780 - 170,937; Full time

Benefits offered by this job

Medical coverage

Dental & Vision

401K

Parental leave

Job summary

Publicis Media Sports & Entertainment seeks an Associate Director to lead day-to-day consulting and management of client relationships around sports and entertainment partnerships. You will drive strategy, negotiation, activation and optimization across media, talent and partners.

The role involves cross-functional collaboration with Publicis agencies, developing sponsorship valuation frameworks, measurement plans and post-campaign analyses.

Qualifications

• 7+ years of experience in sports marketing, entertainment marketing, sponsorship strategy or integrated marketing.
• Demonstrated experience developing strategic partnerships across sports, entertainment, media, creators, gaming, music and/or experiential marketing.
• Strong understanding of sponsorship strategy, valuation, activation, measurement and partnership optimization.
• Experience managing integrated marketing campaigns involving media, digital, social, experiential and content.
• Excellent written, verbal and interpersonal communication skills.

Responsibilities

• Lead day-to-day management and execution of integrated sports, entertainment, media, talent and cultural marketing partnerships.
• Develop strategic recommendations rooted in client objectives, insights and marketplace opportunities.
• Build end-to-end partnership strategies across sports, entertainment, music, gaming, creators and experiential media.
• Identify new partnership opportunities that drive brand growth and measurable outcomes.
• Mentor junior team members and collaborate across Publicis agencies to deliver integrated solutions.
• Lead partnership negotiations with rights holders, agencies and entertainment properties.

Skills

Sports marketing

Partnership marketing

Strategic thinking

Client management

Executive communication

Presentation development

Education

Bachelor's degree

Tools

PowerPoint

Excel

Job description

Company Description

Our PM Sports team provides a valuable service to our PM Agency Teams & Clients providing sports marketing expertise inclusive of identification and negotiation of brand partnerships, managing partnerships, and driving new business initiatives. We also provide measurement expertise within the sports ecosystem to provide a comprehensive understanding of ROI and impact of branding within all avenues.

Being a part of this team brings a vibrant culture with an entrepreneurial spirit that comes from the top down. Team members are expected to bring ideas and solutions that will drive growth and foster strong relationships. With the ultimate goal to harness the power of sport (and culture) to create authentic connections with brands and fuel our Power of one model.

Overview

Publicis Media Sports & Entertainment, the sports and entertainment marketing division within Publicis Media, is searching for an Associate Director. This position requires a highly motivated and entrepreneurial-minded person to lead the day-to-day consulting and management of client relationships and management around sports and entertainment property and media partnerships. The role includes both account management, as well as prospecting new business and new lines of business opportunities.

Responsibilities

• Lead day-to-day management and execution of integrated sports, entertainment, media, talent and cultural marketing partnerships.
• Develop strategic recommendations rooted in client business objectives, consumer insights and marketplace opportunities.
• Build end-to-end partnership strategies across sports, entertainment, music, gaming, creators, experiential and emerging media.
• Identify new partnership opportunities that drive brand growth, fan engagement and measurable business outcomes.
• Serve as a trusted strategic advisor to clients throughout partnership planning, negotiation, activation and optimization.
• Collaborate across Publicis agencies including media, creative, data, analytics, commerce and production to deliver integrated solutions.
• Lead partnership negotiations alongside rights holders, talent agencies, media companies, leagues, teams and entertainment properties.
• Develop sponsorship valuation frameworks, investment recommendations, measurement plans and post-campaign analyses.
• Oversee project timelines, budgets, deliverables and cross-functional workstreams.
• Build and maintain strong relationships with sports properties, entertainment partners, media owners, talent representatives and internal stakeholders.
• Lead the development of client presentations, executive POVs, thought leadership and marketplace trend analyses.
• Mentor junior team members while fostering collaboration, accountability and professional development.
• Stay ahead of emerging trends across sports, entertainment, creator economy, gaming, streaming, social media, AI and consumer culture to identify new opportunities for clients.

Qualifications

• 7+ years of experience in sports marketing, entertainment marketing, partnership marketing, consulting, sponsorship strategy or integrated marketing.
• Demonstrated experience developing strategic partnerships across sports, entertainment, media, creators, gaming, music and/or experiential marketing.
• Strong understanding of sponsorship strategy, valuation, activation, measurement and partnership optimization.
• Experience managing integrated marketing campaigns involving media, digital, social, experiential and content.
• Knowledge of sports and entertainment ecosystems including leagues, teams, talent agencies, media companies, streaming platforms, creators and cultural properties.
• Strong client management and presentation skills with experience leading executive-level conversations.
• Existing relationships across sports properties, entertainment organizations, media companies, agencies and industry partners preferred.
• Experience collaborating across cross-functional teams including media planning, investment, analytics, creative and production.
• Highly strategic thinker with exceptional problem-solving and analytical capabilities.
• Experience working within a fast-paced agency, consulting or brand environment managing multiple clients and priorities.
• Strong proficiency in PowerPoint, Excel and presentation development.
• Excellent written, verbal and interpersonal communication skills.
• Passion for sports, entertainment, culture and emerging consumer trends.

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range

USD $106,780.00 - USD $170,937.00 per annum. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.