Strategic Partnerships Lead: Analysts & Agencies

Intuit; New York (NY); On-site; USD 190,000 - 256,000; Full time

Job summary

Intuit is seeking a Strategic Partnerships Manager: Analyst and Agency Partners to own commercial relationships with independent ERP analysts and digital marketing agencies serving mid‑market ERP prospects. You will build a pipeline of qualified warm introductions and measure impact by partner-driven pipeline, not closed deals.

The role requires mapping analyst communities, recruiting agencies, enabling partners, and tracking referrals across both segments, with regular reporting to Commercial

Qualifications

• 10+ years of experience in channel partnerships, business development, or partner management within a SaaS or enterprise software company.
• Familiarity with the mid-market ERP analyst and channel consultant community — you know who the influential voices are, how they operate, and what motivates them to refer business.
• Demonstrated experience building commercial partner relationships and driving referral pipeline through those relationships.
• Strong communication and relationship-building skills: able to engage credibly with independent analysts and digital agency principals, and to maintain productive long-term relationships with minimal formal program infrastructure.
• Experience managing a partner portfolio with clear pipeline tracking and attribution discipline.
• Proficiency with CRM tools (Salesforce preferred) and standard sales and partnership productivity platforms.

Responsibilities

• Identify and map the independent ERP analyst community relevant to Intuit's mid-market segment: channel consultants, software selection advisors, VAR-channel commentators, and influential voices whose audiences include mid-market ERP buyers and channel partners.
• Build and maintain active relationships with target analysts, positioning Intuit Enterprise Suite and QuickBooks Advanced as platforms worth recommending — keeping analysts current on product direction, competitive positioning, and the partner program.
• Drive a consistent cadence of introductions from analyst relationships: warm referrals from analysts to mid-market prospects actively evaluating or replacing ERP platforms.
• Provide analysts with the product knowledge, competitive context, and reference materials they need to credibly recommend Intuit's mid-market platform to their audiences and clients.
• Track analyst-sourced introductions through the attribution model, ensuring each qualified referral is tagged to the originating analyst and reflected in pipeline reporting.
• Identify and recruit digital marketing agencies whose client base includes mid-market businesses with ERP needs — prioritizing agencies with active practices in verticals where IES has strong product-market fit.
• Build the agency partner engagement model: define the value proposition for agency partners, develop the referral process and attribution mechanism, and create the co-marketing and lead-routing infrastructure that makes it easy for agencies to send leads to Intuit.
• Enable agency partners on Intuit's mid-market product lineup and lead qualification criteria — ensuring that introductions from agencies meet the quality threshold for IES sales engagement.
• Drive ongoing engagement with active agency partners: regular pipeline reviews, co-marketing activity, and program performance conversations.
• Track agency-sourced introductions through the same attribution model as the analyst segment.

Skills

CRM tools

Relationship-building

Pipeline management

Communication

Tools

Salesforce

CRM platforms

Job description

Intuit is seeking a Strategic Partnerships Manager: Analyst and Agency Partners to own commercial relationships with independent ERP analysts and digital marketing agencies serving mid‑market ERP prospects. You will build a pipeline of qualified warm introductions and measure impact by partner-driven pipeline, not closed deals.

The role requires mapping analyst communities, recruiting agencies, enabling partners, and tracking referrals across both segments, with regular reporting to Commercial