Strategic Partner Recruitment Campaign Lead

WatchGuard Technologies, Inc.; Miami (FL); On-site; USD 90,000 - 120,000; Full time

Job summary

WatchGuard Technologies, Inc. in Miami, Florida is seeking a Partner Recruitment Campaign Manager to develop and execute marketing strategies aimed at attracting managed service providers. This high-impact role necessitates a strong background in B2B marketing, especially within partner or channel marketing, and project management capabilities. The ideal candidate will work closely with sales teams and lead the entire partner recruitment funnel, ensuring effective campaign execution and reporting performance metrics while driving strong cross-functional collaboration.

Qualifications

• 7–10 years of B2B marketing experience, preferably in channel or partner marketing.
• Proven experience in executing go-to-market plans and marketing campaigns.
• Strong understanding of the partner/channel business model, especially MSPs.

Responsibilities

• Develop and own the go-to-market strategy for partner recruitment marketing.
• Build and launch integrated campaigns across various channels.
• Own the partner recruitment marketing funnel and report performance metrics.

Skills

B2B marketing experience

Channel or partner marketing

Campaign development

Project management

Sales alignment

Strong communication skills

Tools

Marketo

Salesforce

6sense

Folloze

Job description

WatchGuard Technologies, Inc. in Miami, Florida is seeking a Partner Recruitment Campaign Manager to develop and execute marketing strategies aimed at attracting managed service providers. This high-impact role necessitates a strong background in B2B marketing, especially within partner or channel marketing, and project management capabilities. The ideal candidate will work closely with sales teams and lead the entire partner recruitment funnel, ensuring effective campaign execution and reporting performance metrics while driving strong cross-functional collaboration.