Strategic Field Marketing Manager — North America

Watchguard; Seattle (WA); On-site; USD 90,000 - 130,000; Full time

Job summary

WatchGuard in Seattle is seeking a Field Marketing Manager for North America to drive partner engagement and demand generation through strategic plans and hands-on execution.

In this role you will translate business priorities into tailored partner programs, collaborate with Channel Sales, Product Marketing, and Global Demand Generation, and manage budgets with transparency to optimize ROI across campaigns.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years in field/channel/partner marketing or demand generation in tech.
• Experience delivering joint marketing plans with strategic partners.
• Strong understanding of integrated B2B marketing, including digital campaigns.

Responsibilities

• Develop and optimize annual and quarterly partner marketing plans.
• Coordinate cross-channel campaign development across paid/owned/earned channels.
• Collaborate with internal teams to deliver campaign assets and partner enablement.
• Track spend and ROI; report results in CRM and marketing systems.

Skills

Field marketing

Channel marketing

Partner marketing

Demand generation

CRM

Salesforce

Marketo

ABX tools

Analytics

Education

Bachelor's degree in Marketing

Tools

Salesforce

Marketo

ABX tools

Job description

WatchGuard in Seattle is seeking a Field Marketing Manager for North America to drive partner engagement and demand generation through strategic plans and hands-on execution.

In this role you will translate business priorities into tailored partner programs, collaborate with Channel Sales, Product Marketing, and Global Demand Generation, and manage budgets with transparency to optimize ROI across campaigns.