Strategic Partner Marketing Lead — AI & Fintech

Plaid Inc.

San Francisco (CA)

On-site

USD 130,000 - 190,000

Full time

14 days+

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Benefits offered by this job

Equity
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Job summary

Plaid Inc. is seeking a Partner Marketing Manager to own joint marketing programs with partners, translating business objectives into GTM plans, launches, campaigns, enablement, and performance measurement.

You will serve as the primary marketing contact for strategic partners across AI, Enterprise, Credit, Lending, and Banking areas. In a Growth Marketing team, you will collaborate with cross-functional partners to drive pipeline and growth while crafting compelling partner-ready messaging and

Qualifications

  • 6–8+ years of relevant B2B marketing experience.
  • Experience working with technology partners to build joint marketing plans.
  • Proven ability to influence partner marketing leadership teams.
  • Demonstrated ability to measure and improve ROI of marketing investments.

Responsibilities

  • Develop GTM strategy and planning with partnership leaders.
  • Create and execute co-marketing campaigns to drive awareness and demand.
  • Enable partners with decks, guides, and onboarding content; ensure launch readiness.
  • Collaborate cross-functionally to translate Plaid's products into partner-ready messaging, and track program performance.

Skills

B2B marketing
Partner marketing
ROI measurement
Cross-functional collaboration
Stakeholder influence
Enterprise marketing
AI partnerships

Tools

Marketo
HubSpot
Salesforce
LetterAI

Job description

Plaid Inc. is seeking a Partner Marketing Manager to own joint marketing programs with partners, translating business objectives into GTM plans, launches, campaigns, enablement, and performance measurement.

You will serve as the primary marketing contact for strategic partners across AI, Enterprise, Credit, Lending, and Banking areas. In a Growth Marketing team, you will collaborate with cross-functional partners to drive pipeline and growth while crafting compelling partner-ready messaging and

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