Product Marketing Lead - Onboarding & GTM Strategy

Plaid Inc.; San Francisco (CA); Presencial; USD 130.000 - 190.000; Jornada completa

Descripción de la vacante

Plaid is a leading fintech platform headquartered in San Francisco, enabling developers to build financial products. We seek a Product Marketing leader to own onboarding narratives, drive GTM programs, and ensure scalable product adoption across our suite of fintech tools.

The role partners with Product, Marketing, Sales, and Enablement to translate customer insights into compelling messaging, influence product direction, and accelerate market adoption.

Formación

• 5+ years in Product Marketing, fintech or B2B technology preferred.
• Proven track record influencing Product and cross-functional stakeholders.
• Strong analytical rigor; comfortable using funnel metrics to drive strategy.

Responsabilidades

• Lead onboarding positioning and messaging across products with a unified narrative.
• Identify and validate product-market fit through customer insight, data, and experimentation.
• Partner cross-functionally with Product and Marketing to launch and scale products.
• Influence roadmap decisions by advocating for customer needs and market signals.

Conocimientos

Product Marketing experience

Stakeholder influence

Analytical mindset

Descripción del empleo

Plaid is a leading fintech platform headquartered in San Francisco, enabling developers to build financial products. We seek a Product Marketing leader to own onboarding narratives, drive GTM programs, and ensure scalable product adoption across our suite of fintech tools.

The role partners with Product, Marketing, Sales, and Enablement to translate customer insights into compelling messaging, influence product direction, and accelerate market adoption.