Strategic Partner Marketing Lead

wk

Chicago (IL)

On-site

USD 90,000 - 130,000

Full time

2 days ago

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Job summary

wk in Chicago seeks a Marketing Manager (Partner Marketing) to own the partner channel, translating strategy into joint go-to-market plans, co-marketing campaigns, enablement, and measurable outcomes. You will partner with sales, product, and marketing teams to drive demand through resellers, referral partners, and allies.

You will manage the partner marketing plan, budget, calendar, and performance reporting, coordinating with internal teams and agencies to ensure consistent messaging and

Responsibilities

Own the annual and quarterly partner marketing strategy, portfolio plan, campaign calendar, and program budget aligned to the indirect go-to-market strategy and growth priorities.
Lead partner marketing activities such as webinars, events, email programs, digital campaigns, marketplace or listing presence, launch support, referral programs, and partner promotions.
Orchestrate campaign delivery across internal teams and external agencies to ensure campaigns have clear objectives, audience definitions, calls to action, tracking, and optimization plans.
Develop scalable partner enablement materials and toolkits to promote offerings consistently and efficiently.
Coordinate with product and segment marketing to adapt positioning, messaging, and assets for partner audiences and routes to market.
Design onboarding and learning journeys with role-based training and certification programs to accelerate activation.

Job description

You will manage the partner marketing plan, budget, calendar, and performance reporting, coordinating with internal teams and agencies to ensure consistent messaging and

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