Senior Paid Search Manager – Data-Driven Growth

Omnicom Media; New York (NY); On-site; USD 90,000 - 115,000; Full time

Job summary

Ptarmigan Media, part of Omnicom Media Group, is a leading global services media agency with deep expertise in the Financial Services sector and the B2B2C marketplace. Our people are at the center of everything we do—driving our strategic thinking, technology capabilities, and innovative, data-driven solutions for more than 80 global financial services clients.

The Senior Paid Search Specialist will own planning, execution, and optimization across Google Ads and Microsoft Ads, collaborating with

Qualifications

• Bachelor’s degree required; related field preferred.
• 4+ years in digital media, focused on paid search.
• Advanced knowledge of Google Ads & Microsoft Ads; Google Ads cert required.
• Experience with analytics tools: Google Analytics, Adobe Analytics, Claravine, MOAT.
• SA360 and bid-management platforms experience preferred.

Responsibilities

• Lead planning, execution, and optimization of paid search campaigns across Google Ads and Microsoft Ads.
• Own day-to-day management of paid search programs aligned to client KPIs.
• Oversee pacing, forecasting, and budget management for efficiency.
• Serve as main paid search contact for assigned clients.
• Analyze performance and translate data into insights and recommendations.
• Develop and deliver weekly, monthly, quarterly performance reports.
• Collaborate with Strategy, Analytics, Planning to deliver integrated search solutions.
• Partner with publishers and vendors to stay current on features and best practices.
• Contribute to POVs and process documentation.
• Participate in client education sessions on best practices.

Skills

Analytical thinking

Problem solving

Project management

Communication skills

Team collaboration

Education

Bachelor's degree

Tools

Google Ads

Microsoft Ads

SA360

Claravine

MOAT

Adobe Analytics

Job description

Ptarmigan Media, part of Omnicom Media Group, is a leading global services media agency with deep expertise in the Financial Services sector and the B2B2C marketplace. Our people are at the center of everything we do—driving our strategic thinking, technology capabilities, and innovative, data-driven solutions for more than 80 global financial services clients.

The Senior Paid Search Specialist will own planning, execution, and optimization across Google Ads and Microsoft Ads, collaborating with