Strategic Paid Search Lead — Growth & Optimization

Hutch; United States; On-site; USD 41,000 - 83,000; Full time

Benefits offered by this job

Profit‑sharing program

Partner/owner opportunities

Startup growth environment

Job summary

Hutch Advertising is seeking a results‑oriented Paid Search Specialist to manage client campaigns across Google Ads and Microsoft Ads, optimizing strategies and reporting results to drive client growth and efficiency.

You will own daily performance checks, bid and keyword optimization, and tracking calibration while collaborating with leadership to forecast, allocate budgets, and push innovative test hypotheses in a fast-paced startup environment.

Qualifications

• Proven experience with Paid Search, Shopping, and Performance Max.
• Display, YouTube, and other channel experience a plus.
• Critical thinking and data-driven decision making; persuasive writing and deadline discipline.

Responsibilities

• Daily pacing and performance checks.
• Bid optimization across campaigns and platforms.
• Ad copy analysis and optimization.
• Keyword expansion and negative mining.
• Product feed optimization and account hygiene.
• Conversion tracking setup and calibration.
• Forecasting and budgeting contributions; weekly reporting and ad hoc analyses.

Skills

Paid search

Shopping ads

Performance Max

Critical thinking

Persuasive writing

Time and project prioritization

Deadline-driven

Campaign optimization

Data-driven decision making

Tools

Google Analytics

MarTech tools

Monday.com

Slack

Excel/Sheets

PowerPoint/Slides

Job description

Hutch Advertising is seeking a results‑oriented Paid Search Specialist to manage client campaigns across Google Ads and Microsoft Ads, optimizing strategies and reporting results to drive client growth and efficiency.

You will own daily performance checks, bid and keyword optimization, and tracking calibration while collaborating with leadership to forecast, allocate budgets, and push innovative test hypotheses in a fast-paced startup environment.