Growth-Driven Paid Social Campaign Lead

Hutch; United States; On-site; USD 55,000 - 103,000; Full time

Job summary

Hutch Advertising seeks an Ads Manager to oversee client campaigns across Meta and other social platforms. You will propose strategies to the CEO, execute optimizations, monitor results, and report progress to drive client growth.

Responsibilities include daily pacing, bid/budget optimization, creative analysis, audience expansion, tracking setup, forecasting, budgeting, and weekly reporting in a fast-paced environment.

Qualifications

• Proven experience managing Meta Ads campaigns.
• Experience with TikTok, Pinterest, LinkedIn or other social channels is a plus.
• Strong analytical skills and data-driven decision making.
• Ability to craft persuasive written briefs and recommendations.
• Able to prioritize tasks and meet deadlines.
• Experience deploying budgets across multiple campaigns/platforms.
• Proactive in offering optimization ideas.
• Familiar with Google Analytics and MarTech tools.

Responsibilities

• Daily pacing and performance checks.
• Bid and budget optimization.
• Ad creative analysis and optimization.
• Audience expansion and targeting adjustments.
• Account hygiene and setup0f conversion tracking.
• Troubleshooting performance changes.
• Forecasting and budgeting participation.
• Weekly reporting and analysis.
• Ad hoc reporting as needed.

Skills

Meta Ads

Social platform expertise

Critical thinking

Persuasive writing

Budget optimization

Forecasting & KPIs

Deadline-driven

Data-driven decisions

Proactive recommendations

Tools

Google Analytics

Monday.com

Slack

Excel/Sheets

PowerPoint/Slides

Job description

Hutch Advertising seeks an Ads Manager to oversee client campaigns across Meta and other social platforms. You will propose strategies to the CEO, execute optimizations, monitor results, and report progress to drive client growth.

Responsibilities include daily pacing, bid/budget optimization, creative analysis, audience expansion, tracking setup, forecasting, budgeting, and weekly reporting in a fast-paced environment.